Survey, Participant Observation or Content Analysis?
They Said It
Method Addicts
I Know That Name, Too!
More Potpourri
100
How many hours of prime-time reality television do college-educated females watch per week?
What is a survey
100
"The link between the signifier and signified is arbitrary."
Who is Saussure
100
You unobtrusively watch - and perhaps take part in - the actions of a group of people in a public setting like a bar or club, or in a private setting like a home or office.
What is participant observation
100
This woman, the daughter of the most influential American sociologist of the 20th century, recently published a high-profile study of life in inner-city Philadelphia, based on a long-term ethnographic study. We looked at some of the criticism of her work.
Who is Alice Goffman?
100
This is the part of a research institution (like a college) which ensures that researchers follow all ethical guidelines - research into human subjects should be submitted to this group first.
What is the IRB
200
What are the social media habits and behaviors of a small group of college students studying and living together in a foreign country?
Participant observation
200
"This country can't be knocked out with one punch. We get right back up again, and when we do, the world's gonna hear the roar of our engines."
Who is Clint Eastwood?
200
You create a controlled environment, then observe what happens when variables are manipulated.
What is an experiment
200
This trailblazing female anthropologist wrote "Coming of Age in Samoa," after living among and observing Samoan communities in the 1920s.
Who was Margaret Mead?
200
The Robert Taylor Homes, where Sudhir Venkatesh did his observational research on gang life, was in what city?
What is Chicago
300
What percentage of US children under the age of 10 has seen a rated “R” film?
What is a survey
300
"These are the stakes. To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die."
Who is President Lyndon B. Johnson?
300
You can use this method to get an in-depth look inside the thoughts, ideas, perceptions and memories of individuals, by talking to them one-on-one
What are in-depth interviews
300
This ancient Greek philosopher came up with the three basic rhetorical appeals.
Who is Aristotle
300
In semiotics, _____ are systems of signs - words, images, gestures, sounds, glances - that allow people to make and send out meaningful messages in specific situations.
What are codes?
400
Over the past ten years, has the amount of spiritual themes in “Top 40” pop songs increased or decreased?
What is content analysis
400
"If men learn writing, it will implant forgetfulness in their souls; they will cease to exercise memory because they rely on that which is written, calling things to remembrance no longer from within themselves, but by means of external marks."
Who is Plato
400
DAILY DOUBLE: This is a group interview, in which a moderator leads a group of 6-12 people through an semi-structured discussion of their thoughts, opinions or reactions to a subject of interest.
What is a focus group
400
This American philosopher began theorizing "semiotics" while Saussure developed "semiology"; we have him to thank for the semiotic terms "icon," "index" and "symbol."
Who is C.S. Peirce
400
A message meant to connect with the audience's emotions is an appeal to:
What is pathos
500
Do clothing advertisements in mens’ style magazines feature more racial diversity today than they did 5 years ago?
What is content analysis
500
"The time when we could tolerate accounts presenting us the native as a distorted, childish caricature of a human being are gone. This picture is false, and like many other falsehoods, it has been killed by Science."
Who is Malinowski?
500
A researcher analyzes a "text" such as a television program or an advertisement, interpreting how systems of signs and symbols (or "codes") generate meaning.
What is semiotic analysis?
500
This researcher helped advance "social learning theory." You may remember him for the famous Bobo Doll experiment
Who is Albert Bandura
500
We began our discussion of semiotics by talking about the symbolic image that had been created immediately after the Paris terrorist attacks: what two signs were combined in that particular image?