Which tradition highlights silence as one of their five canons of rhetoric
Egyptian Rhetoric
Plato thought that rhetoric was used to help people hear what they wanted to hear rather than the Truth. Given this, Plato believed that rhetoric was not a true art and instead it was _______
Flattery
What are the three artistic proofs according to Aristotle?
Ethos, Pathos, Logos
Name the concept that fits the following description:
a communicative process through which people are unified into a whole based on common interests or characteristics.
Identification
Which term best describes the following statement:
Domination or rule is maintained through ideological or cultural means where those in power strongly influence the values, norms, ideas, expectations, worldview, and behavior of the rest of the society
Cultural Hegemony
The Ancient Word (Huehuelatolli) is the main purpose of rhetoric in which tradition?
Aztec
The argument about electric vehicles (EV) can illuminate how EV is good for some, bad for others. Or good some times and bad other times. What type of argument is this within the Sophistic tradition?
Two-Sided Argument
(Dissoi Logoi)
In the 2020 presidential campaign, both Donald Trump and Joe Biden ran campaign advertisements that attempted to convince undecided voters that they were trustworthy and competent. Which proof do these ads utilize?
Ethos
What are the three ways that terministic screens filter our reality? (hint: they rhyme)
Select, deflect, reflect reality
The sign refers to the relationship between what two concepts?
Signifier and Signified
Which tradition relies on art and the power to fascinate (nommo) to create social harmony?
African Rhetoric
What term within Sophistic teaching best describes the following description:
One of two propositions is more likely to be true than the other one
The Doctrine of Probability
(Eikos)
What is the name of the concept that describes Aristotle's ethical belief that Moderation is the path towards virtue and wisdom
The Golden Mean
When the Olympics begin, people cheer on their country and exhibit pride. This desire for your country of birth to get first place in the events is an example of which part of Burke's Definition of Man
Goaded by the Spirit of Hierarchy
When we see a tree with ornaments and think of a Christmas tree, what level of meaning are we analyzing according to Semiotic theory?
Connotative Level of Meaning
Which theorist believed that rhetoric should only serve to teach people the absolute Truth
Plato
Later in his career Plato changed his opinion on rhetoric slightly. Instead of thinking that rhetoric was bad all the time what did he view rhetoric as later on.
Rhetoric is a Neutral Art
Name the Five Canons of rhetoric according to Aristotle
Style
Delivery
Arrangement
Invention
Memory
By calling the room a classroom instead of dance hall we are using symbols to actively shape our reality. What term does Burke use to describe this phenomenon?
Symbolic Action
Romantic Comedies are often about a man and woman falling in love after facing comical obstacles and therefore this genre tends to promote the ideology of Heteronormativity. Which of the characteristics of ideology does this scenario relate to?
Ideology is connected to cultural artifacts
Rather than think of rhetoric as creating actions and outcomes, this theorist looked at persuasion of attitudes and behaviors.
Burke
In theory, Sophistic rhetoric was supposed to promote democratic practice and constitute a civilized community. Describe what it was actually like in practice.
Win at all cost mentality
(Fallacious arguments, flashy delivery, emotional excess, personal attacks, and even torture)
You are looking for an apartment and one rental sign says "We accept all applicants, College Students must have a co-signer" As an incomplete argument that asks the audience to fill in the missing part, this sign is an example of a(n)________
Enthymeme
A Men's Health Magazine boasts a new intensive workout to "Lose Your Gut and Get the Perfect Body." This is an example of which part of Burke's definitions of man?
Rotten with Perfection
Barthes came up with what theory to disrupt the naturalness of status quo and to make visible "what goes without saying"?
Myth