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100
Simultaneous exposure to messages from different media
What is media multitasking?
100
Innovative metal alphabet that made the printing press an agent for mass communication.
What is Movable Metal Type?
100
Fanciful term for mass media as a monitor of government performance on behalf of citizens
What is "watchdog"
100
Affordable newspaper introduced in 1833 created a huge mass audience.
What are the "Penny Papers"?
100
Tool to identify and rank websites by key terms.
What is a search engine?
200
Competence or knowledge about the mass media
What is media literacy?
200
Technology-enabled process by which messages are sent to large faraway audiences
What is Mass Communication?
200
Leading stereotypical media mogul - Australian born.
Who is Rupert Murdoch?
200
A nonstaff writer of photographer who submits work on speculation or takes specific one-time assignments.
What is a freelancer?
200
A system for computer users to exchange messages through a network.
What is e-mail?
300
Sending of a message to a great number of people at widely separated points.
What is Mass Communication?
300
Electricity-enabled long distance communication, used mostly from Point A to Point B.
What is the Telegraph?
300
Process of companies being brought into common ownership but remaining distinct entities.
What is conglomeration?
300
An activity to solicit and service subscribers and venders.
What is circulation?
300
An identification label for a website, each with a suffix like .com, .org, .gov, .edu, etc...
What is a domain name?
400
Between two individuals, although sometimes a small group, usually face to face.
What is Interpersonal Communication?
400
Slang for cheap novels. (also a film)
What is Pulp Fiction?
400
An economic system with private owners operating trade and industry for profit.
What is capitalism?
400
Early 1990's term for investigative reporting.
What is "muckraking"?
400
Internet messages that originate with an individual to communicate directly with a mass audience.
What is user generated content?
500
Response to a message
What is feedback?
500
Metallurgist who invented movable metal type in mid-1440's
What is Johannes Gutenberg
500
An organization owned and run jointly by members that share profits or benefits.
What is a cooperative?
500
To divide an image into tiny points, or pixels, for digital display with the points blurring to the human eye except when magnified.
What is to pixelate?
500
Matching advertisers with potential customers with relative precision.
What is Target Marketing?
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