Odds and Ends I
Block/mute
Engage
Put 'em on blast
Who is the all-time king of the social media crisis?
Donald Trump
Name one of the reasons people hack. BONUS: Name another
Steal, disrupt, make a point, money, hacktivism
Define trolling.
“Trolling is defined as creating discord on the Internet by starting quarrels or upsetting people by posting inflammatory or off-topic messages in an online community.”
What is a meme?
An idea, behavior or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme
What is the purpose of including your classwork on LinkedIn?
Showing skills/education that not everyone has
What defines a social media crisis?
Something that has a negative effect on how the public sees a brand/company/person
What is catfishing? BONUS: Why do people catfish?
Pretending to be someone else online; people get to present whatever version of themselves they want, or deceive for gain
Name two of the types of trolls we discussed. BONUS: Name two more. BONUS BONUS: Keep going...
Humorless - They don’t get the joke
Chaos - They argue the opposite side NO MATTER WHAT
Existential Void - “F*** it, the world is awful”
Wet Blanket - Do you like a thing? Here’s why you’re an idiot
Just World - “They got what they deserved”
Religious zealots
High-Brow - Your/you’re
Self-Promoter - “Visit my site!”
Broken Record - Same comment. Every time. Often a meme.
Bad People - Bigoted. Spiteful. They are there to cause pain.
Craft the perfect marketing message
No such thing as a crisis
Unlimited methods of visual
"Travel" anywhere, "try" anything
Name one of the two major meme characters we discussed. BONUS: Why are they so popular in meme culture?
Kermit the Frog and Spongebob - universal accessibility
Why are crises so much worse on social media? ONE WORD...
SPEED
Name one of the types of phishing we discussed. BONUS: Name another.
Deceptive phishing - impersonating a legitimate entity
Spear phishing - uses personalized information to appear legitimate, popular on social media
CEO Fraud - targets executives to authorize fraudulent info
Vishing - get you to answer the phone
Smishing - get you to click on a link in a text
What's the difference between trolling and cyberbullying?
The target
What was the first major company to try and buy Facebook? BONUS: Why did Zuckerberg say no?
Yahoo for $1B - Zuck says they are "undervaluing its potential"
Who was behind the fake news explosion in 2016?
Russia
Real Americans pushing agendas
Advertising agencies hired by both sides
Name two ways you can "fix things" once you've messed up.
Acknowledge
Apologize
Make amends
Engage in conversation
Why is social media more dangerous for stalking?
Location, location, location
In a debate, you ask disingenuous questions hoping to push the opponent into being unreasonable, thus “winning” the argument...what is this called?
"Sealioning"
"The Splinternet"
One 60-second video is worth how many words?
1.8 million
Name one of the ways we discussed to PREVENT a social media crisis. BONUS: Name another.
Stick to your established brand guidelines/tones
Keep accounts locked/change passwords
Pay attention to the social media climate
Know what actually constitutes a crisis
ROGUE $1000 QUESTION: What breed of dogs do I have?
Newfoundland
Name one of the two cognitive traits that trolls excel in. BONUS: Name the other.
Psychopathy and cognitive empathy.
What is MY definition of "free speech"?