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Framework for understanding how individuals from marginalized groups select strategies for interacting with those from the dominant group
What is Co-Cultural Theory
Preventing or stopping embarrassment or predicament
What is Face-Saving
Communicating similarly to another person
What is Convergence
The people researchers interview help shape the final product. This is in place of words like participants and subjects
What are Co-Researchers
Accentuating differences in communication
What is Divergence
An assumption of this theory: Society holds power over those who do not conform through threat of isolation
What is Spiral of Silence Theory
Desire to be associated or disassociated with others
What is face need
To adjust, modify or regulate one’s behavior in response to another
What is Accommodation
Interest in maintaining one’s face or the face of others
What is face concern
An assumption of this theory: The “lived experiences” of underrepresented groups are valuable and must be identified and embraced
What is Co-Cultural Theory
When a person is non-confrontational and puts their own needs last while paying more attention to the needs of the DGMs
What is Non-Assertive
Behaviors that should or should not occur and guide the accommodation process
What are norms
The belief that media are everywhere
What is Ubiquity
Difference between the population’s perception of a public issue and the way the media report on the issue
What is dual climates of opinion
Consists of behaviors that are controlling, hurtfully expressive and self-promoting
What is Agressive
Process of interpreting a message
What is perception
Takes into account the needs of both self and others through expressive and self-enhancing communication
What is Assertive
A rejection of both assimilation and accommodation, encourages NDGMs to forget about the dominant culture and maintain their own
What is Separation
Process of judging a conversation
What is evaluation
Attempting to fit into a dominant group by eliminating verbal and nonverbal cues that would mark them as members of a different group
What is Assimilation
Example of this theory: My conflict management style is compromising
What is Face Negotiation Theory
This is one of the “big 3” communication theories we claim as our own
What is Communication Accommodation Theory
Jumping on the bandwagon of popular opinion after opinions have been expressed
What is last-minute swing
Mistaken observations about how most people feel
What is pluralistic ignorance
An assumption of this theory: Self identity is important but different across cultures
What is Face Negotiation Theory