Intro to CMC
True or False:
According to the functional approach to CMC, individuals use technology only to maintain existing relationships.
False, traditional perspectives suggest this.
True or False:
CMC originated in the interpersonal context.
False, CMC originated in organizational communication. Organizations are the first to acquire technology.
True or False:
Bandwidth refers to the number of social cues potentially transmitted through the channel.
True
True or False:
Impression formation is a one-way process.
False, it is a two-way process. As we learn about others, they are also learning about ourselves. We are simultaneously trying to manage our impressions.
True or False:
Impression management is a conscious process through which people attempt to influence the perceptions other people have of a person, object, or event.
False...it is also an unconscious process...we are not always aware that we are doing this!
John creates a Youtube video about how much he likes horses. This is an example of __________ communication.
A. Formal
B. Intimate
C. Synchronous
D. Asynchronous
D. Asynchronous
A. Personal letters
B. Face-to-Face communication
C. Skype
D. Email
B. Face-to-Face communication
Sam is engaging in an argument with her boyfriend via Telegram. Sam's boyfriend uses "unsavory" language at her during these exchanges. Sam is ok with this because she knows she has receipts of the exchanges and can use this in the future to get her boyfriend to buy her something nice. According to this scenario, Sam perceives Telegram to be high on which of the following affordance?
A. Privacy
B. Network Association
C. Persistence
D. Social Presence
C. Persistence
Which theory suggests that impression formation is possible online, however it takes more time as a result of limited access to nonverbal cues?
A. The Hyperpersonal Model
B. Social Presence Theory
C. Media Richness Theory
D. Social Information Processing Theory
D. Social Information Processing Theory
According to the Hyperpersonal Model, message receivers do which of the following?
A. Over-attribute similarities
B. Under-attribute similarities
C. Optimize their self-presentation
D. Both A and C
A. Over-attribute similarities
Relationship maintenance describe the process through which individuals engage in _____ & _____ behaviors to sustain their relationships to a desired end state.
Active & routine
Early CMC theories are based off of what two features?
Asynchronous communication & reduced cues environment
Explain why scholars have issues with traditional perspectives of affordances?
They ignore human experience
According to Walther et al. (2008), what is likely to influence the physical attractiveness of someone on social media?
The level of attractiveness of their network...better looking friends means higher personal ratings of attractiveness.
According to Media Richness Theory, there must be a match between _____ and _____.
equivocality & richness of the media
Identify the five functions of CMC according to Bryant, Marmo, and Ramirez (2011).
1. Relationship initiation
2. Relational reconnection
3. Identity experimentation
4. Impression formation & management
5. Information seeking
Describe two issues with Social Presence Theory as discussed in class.
1. Objectively rank mediums...does not account for relationships
2. Lack of support in the field (think avatar study)
Define affordance (hint: there are 2 parts).
Properties of a technology that enable specific actions...individuals' perceptions of these affordances influence their behaviors and how they use technology.
Name the three goals of self-presentation as discussed in class.
1. Facilitate social interaction
2. Gain material & social rewards
3. Self-construction
Describe the affordance, conversational control.
The ability to manage the mechanics of an interaction (.e.g, ending a conversation or regulating turn-taking).
Explain the three reasons why we study CMC...as discussed in class.
1. It is integral to relationship initiation, development, & maintenance.
2. It can help mobilize humans and promote change.
3. There is a widespread use of CMC.
Describe the difference between the cues filtered out approach and theories of interpersonal adaptation and exploitation of media.
Cues filtered out: lack of NV cues makes it difficult to interact with others (as compared to FtF)
Theories of IA & EM: communicators can adapt/exploit cue limitations...can achieve or surpass FtF levels of affinity
Describe the affordance, network association.
Technology can enable users-no matter how geographically distant they are-to identify others...users can view other's content or connect to another member through a common "friend." Lists or links make it easy to identify another's social network without them being physically present.
Explain how high self-monitors perform in online classes (i.e., Kauffman, Zhao, & Yang, 2011). What drives their performance?
High SMs have greater success because they this occurs in a public environment...incredibly concerned with how others view themselves so they put more effort into note taking and performing well.
Explain the findings from the information asymmetry study (Stefanone, et al., 2014).
Experimental (those with info) were able to get partners to do them a favor...however, less likely to get them to like them (the control group was better at this).