involves attempting to influence others by some level of deception so you can achieve your own interests
What is MANIPULATION
100
tendencies to see issues from particular perspectives
What is BIASES
100
provide stories, information, and advice about contemporary business issues
What is BUSINESS PERIODICALS
100
By selecting only the necessary information and placing labels and data at appropriate places, you enable your reader to process the information quickly and efficiently
What is EASE OF PROCESSING
100
a principle of influence whereby people follow authority figures
What is AUTHORITY
200
you begin with a main idea or argument and then provide the supporting reasons
What is DIRECT
200
these restrict respondents to certain answers (rating scales, multiple choice, etc.).
What is CLOSED QUESTIONS
200
relates to the skill and background of the researchers to address your business problem.
What is EXPERTISE
200
the essence of your chart and how the information, title, focal points, and other formatting combine to convey a lasting message.
What is TAKEAWAY MESSAGE
200
written to cater to the specific interests of members in particular industries
What is INDUSTRY PUBLICATIONS
300
a principle of influence based on returning favors
What is RECIPROCATION
300
the analysis of data that you, people from your organization, or others under your direction have collected.
What is PRIMARY RESEARCH
300
contain information that comes from carefully controlled scientific research processes and has been reviewed by experts in the field
What is SCHOLARLY JOURNALS
300
based on the idea that once people make an explicit commitment, they tend to follow through or honor that commitment
What is CONSISTENCY
300
the analysis of data collected by others with no direction from you or members of your organization.
What is SECONDARY RESEARCH
400
a principle of influence whereby people think there is limited availability of something they want or need, so they must act quickly
What is SCARCITY
400
relates to how well the data apply to your specific business problem
What is RELEVANCE
400
“steal and pass off (the ideas of another) as one’s own” and “to commit literary theft.”
What is PLAGIARISM
400
harts should contain enough information for the reader to quickly and reasonably understand the ideas that are being displayed
What is INFORMATION SUFFICIENCY
400
relates to how dependable the data is—how current and representative
What is RELIABILITY
500
a principle of influence whereby people determine what is right, correct, or desirable by seeing what others do
What is SOCIAL PROOF
500
reports or guides that generally describe research about solving a particular issue
What is WHITE PAPERS
500
type of chart useful for depicting events and trends over time
What is LINE CHARTS
500
messages sent to a large group of consumers and intended to market a particular product or service.
What is MASS SALES MESSAGES
500
statements contain full and unambiguous meaning in which nothing is implied