A qualitative method for learning how people think and feel about their communication habits.
What is interview?
100
A method for collecting data by asking questions or having participants respond to prompts.
What is survey.
100
The process of asking questions and finding answers.
What is research?
100
A theoretical distribution of scores or other numerical values.
What is normal or bell curve?
100
The statistical test used when researchers want to determine whether differences among categories are statistically significant.
What is Chi-Square?
200
Researcher observes the communication first hand rather than through second hand verbal or written communication.
What is participant observation?
200
Five ways of administering surveys.
What are: self administered, face to face, mail, phone, online
200
Using measurement and observation to represent communication phenomena in amounts, frequencies, degrees, values, or intensity.
What is quantitative research?
200
Three ways of determining central tendency.
What are mean, median, and mode?
200
The statistical test used when researchers want test hypotheses that expect to find differences between one or two groupings of the independent variable on a continuous level dependent variable.
What is T-Test?
300
A facilitator led discussion used to find out what people think about a topic in relation to other people.
What are focus groups?
300
Two types of response sets for closed questions.
What are Likert-type scales and semantic differential.
300
Being honest and fair when conducting research, and protecting the participant.
What is ethics?
300
The simplest measure of dispersion.
What is range?
300
This test also known as the Pearson product moment correlation coefficient, is a statistical test that examines the linear relationship between two continuous level variables.
This test answers questions such as: Do the scores on both variables increase? Do the scores on both variables decrease? Does one score increase at the same time that the other score decreases?
What is correlation?
400
A method that uses people’s stories as data.
What are narratives?
400
A quantitative method where the researcher controls the treatment or manipulation of the independent variable by randomly assigning participants to treatment or control groups.
What is classical experiment.
400
Subjective interpretation of data gathered through observation, interviews, focus groups, ethnography, or narratives.
What is qualitative research?
400
The standard calculation and representation of the variability of the dataset.
What is standard deviation?
400
The test used to compare the influence of two or more groups (the independent variable) on the dependent variable.
What is ANOVA?
500
The study of people in their natural habitat.
What is ethnography?
500
A method of gathering data by examining a text for the occurrence of a message or identifiable element.
What is content analysis?
500
Everyone who possesses a certain characteristic or attribute.
What is a population?
500
Numbers that supply information about the sample or those that supply
information about the variables.
What are descriptive statistics?
500
These are used to draw conclusions about a population by examining the sample.