Course Concepts
What does VRIO stand for?
Valuable, Rare, Inimitable, Organized
Which company is owned by Comcast?
a. ABC
b. Spectrum
c. NBC
c. NBC
Which of the following is not one of the top 4 TV businesses:
a. Comcast
b. DirectTV
c. Dish
d. ESPN
d. ESPN
What is the definition of an isolating mechanism?
a. A pricing strategy used to undercut competitors in the market.
b. A strategy / factor that allows a firm to maintain its competitive advantage.
c. A process to align internal resources with external market conditions.
b. A strategy / factor that allows a firm to maintain its competitive advantage.
Comcast would enter the streaming industry as a/an:
a. Incumbent
b. Diversifying Firm
c. New Entrant
b. Diversifying Firm
What year does this case take place?
2013 | 2014 | 2015 | 2016
2015
Which of the following is NOT a player in the cable and broadcast industry?
a. Satellite
b. Production Studios
c. Streaming
d. Broadcast
b. Production Studios
Does Comcast’s X1 Device meet all criteria of the VRIO Framework?
a. Yes
b. No
a. Yes
Comcast creating their own streaming platform would be...
a. Sustaining Innovation
b. Disruptive Innovation
c. Incremental Innovation
d. Radical Innovation
Sustaining Innovation
(Comcast’s streaming platform aims to sustain its relevance in the evolving media landscape by adapting to the growing streaming trend rather than fundamentally changing the industry)
Disruptive Innovation
(In 2015, creating a streaming platform would challenge traditional cable TV models, disrupting the way media is consumed.)
a. XI
b. X1
c. XP
b. X1
How would you categorize the Threat of New entrants for the Telecom industry?
a. Low
b. Moderate
c. High
a. Low
Our conservative recommendation is to...
a. Launch a direct streaming service
b. Invest heavily into X1
c. Join the Apple deal
d. Divest Comcast's content sector
b. Invest heavily into X1
Porter 5 forces is...
a. External Analysis
b. Industry Analysis
c. Strategic Group Analysis
b. Industry Analysis
At the time of the case, Comcast was attempting an acquisition of __ for their internet business:
a. Time Warner Cable
b. Verizon
c. XFinity
a. Time Warner Cable
Which of the following companies is in Comcasts strategic group?
a. Dish
b. Verizon
c. NBC
d. Optimum
d. Optimum
Which is NOT an isolating mechanism that Comcast benefited from?
a. Economies of scale
b. Legal barriers
c. Limit pricing
d. Path dependence
c. Limit pricing
How do you spell our professors last name?
a. Wan-Ting Chiu
b. Wan-Ting Chui
c. Wan-Tin Chiu
d. Wan Tin Chui
a. Wan-Ting Chiu
What are the two types of bundles offered by comcast? TWO of these are types of bundles offered by Comcast?
a. Television content and mobile plans
b. Television content and internet services
c. Internet services and phone lines
d. Phone lines and mobile plans
b. Television content and internet services
What best describes the internet industry?
a. Oligopoly
b. Monopoly
c. Perfect competition
d. Monopolistic competition
a. Oligopoly
At the time of the case, what % of households had a Netflix subscription?
a. 25
b. 29
c. 32
d. 37
c. 32