Chapter 1
Media __________ is deriving meaning from mass media messages.
What is literacy.
________ is animal skin that was used in early printing.
What is vellum?
The internet was created in this decade.
what is the 1960s?
The Dot-Com bust took place in this year _________.
What is 2000?
The opposition of investment that involves the selling off of assets for financial or political gain.
What is divestiture?
Mass ____________ are the messages sent to a large audience by individuals, groups, or organizations.
What are communications.
____________ invented television.
Who is Farnsworth?
________ are an example of remission media which means that they did not create new technology, but provided a more efficient way of delivery traditional media products
What are satellites?
Venture capitalism was key to the establishment of this media company.
What is Facebook?
The process of companies being bought into common ownership but remaining distinct entities
What is conglomeration?
The difference between reading a novel and watching a movie based on that novel is an example of ____________.
What are media limitations?
__________ discovered photography.
Who is Niepce?
______ invented halftones.
Who is Ives?
________and _________ are primary revenue streams for media companies.
The Associated Press (AP) is an example of which of this media ownership model.
What is the co-op model?
Consumers of media and the media industry have a ______________ relationship.
What is symbiotic?
Name the 4 primary technologies of mass communication.
What are Printing, Chemical, Electronic, and Digital
This model is helpful in understanding mass media in the 21st century.
What is...most models have been rendered obsolete by the internet.
Name the 4 examples of Strategic Inflection Point.
What are: A new innovation that changes consumers tastes, Changes in consumer values, legislative or policy shifts, Conglomeration trends in an industry
The TV show Downton Abbey was used as an example of this type of media funding.
What is a Fund Drive?
The 4 purposes of mass communication are to __________________________.
Name the 7 impacts of the printing press.
What are scholarship, oral traditions, languages, authorship, commercialization, pagination, and religion?
Name the 5 effects of media convergence.
What is, distribution is quicker and more efficient, devices can pick up media anywhere, digitalization is breaking down old distinctions, production costs are cheaper, democratization...anyone can create internet media content
Name two effects of media conglomerates.
What are: less diversity in programming (bundling), less voices, can be a good investment (but risky)
Throughout US history some Presidents have unsuccessfully attempted to use _____________ to advance their own agenda.
What is Corporation for Public Broadcasting (CPB)