Setting the stage
This celebrity is married to pop icon with the first name Justin.
Who is Hailey Bieber?
Hailey Bieber was often compared to characters from this popular Netflix show.
What is You?
Users on TikTok tracked this number to gauge who was "winning" the feud.
What is Instagram followers?
These celebrities have been implicated in the recent feud between Hailey Bieber and Selena Gomez.
Who are Kylie Jenner and Taylor Swift?
Justin Bieber's ex-girlfriend who was implicated in the recent online feud.
Who is Selena Gomez?
The feud originated from claims Hailey Bieber has a history of doing this to Selena Gomez.
What is copying?
A majority of the comments we coded expressed these positive remarks.
What is pro-Selena?
Further research could explore how fans participate in this behavior online.
What is idolization of celebrities?
Behavior that TikTok users displayed towards Hailey and Selena.
What is cyberbullying?
Many users on TikTok commented that Hailey was displaying this type of behavior towards Selena.
What is stalking?
Research has shown that users will attack this when it is deemed this "not right" for media personality/image.
What is romantic relationships?
Future research could explore how this demographic of high status people involve themselves in online drama.
What are celebrities?
This social media platform blew up during the pandemic and now has around 1.5 billion active users.
What is TikTok?
Hailey Bieber was often compared to this body part in comments about her physical appearance.
What is the ear?
The online feud appears to be fueled by this demographic of users.
What are fans?
An aspect of business sales that could be interesting to determine the extent of the feud.
What are celebrity brands?