Media, Publics & Culture
_________________ refers to communication that occurs between mass media and their audiences
Mass communication
_________ describes a patient's negative expectations for a treatment cause the treatment to experience real, adverse symptoms
Nocebo effect
The meaning employees attach to policies, practices, and procedures they experience and behaviors refers to ______________
Organizational climate
_________ is the ability of read, interpret, critically assess, and productively use media
Media literacy
Media and creative workers have autonomy to make choices, but that autonomy is delimited by a range of forces. This refers to ____________?
Circumscribed agency
Media consumers as __________, which means they are neutral about the medium through which they access content.
Platform agnostic
_____________ refers to patients' involvement in their own health improvement and adherence to recommended treatments
Patient activation
_____________________ is the process by which individuals become integrated into the culture of an organization.
Organizational assimilation
Amy posts frequently on social media, but is worried that strangers may find out where she lives. This is an example of __________.
Privacy paradox
Name one of the five mandates of media industry.
1. Commercial
2. Public
3. Government
4. Community
5. Alternative / DIY
___________ refers to the increasing amount of commercial context in media.
Hyper-commercialism
____________ describes the idea that being "absorbed" into a media narrative can influence one's real-world beliefs and behaviors
Narrative persuasion theory
Ryan is unhappy about his supervisor, but is afraid to voice his opinion to his higher-ups at work. This is an example of ______________.
Hierarchical mum effect
According to media richness theory, F2F is worse than CMC as it is asynchronous communication and carries fewer cues. True or false?
False
The Walt Disney Company expanded from film to TV, publishing, and music. This is an example of ________________.
Conglomeration
According to _________ theory, media (e.g., TV) has long-term effects that are gradual, but significant.
Cultivation theory
Name and explain one of the four barriers to provider-client communication.
1. Lack of communication training
2. Rely on technical jargon
3. Power distance between providers and clients
4. Providers lack time and fear malpractice suits
Which direction of communication tends to suffer from greater serial distortion?
Downward communication
According to the cues filtered out theory, name one reason why CMC is worse than in-person communication.
1. CMC lacks subtleties and nonverbal cues of in-person communication
2. Mutual knowledge (common ground) is more difficult to establish via CMC than in-person
__________ refer to the larger forces (e.g., budgets, legal issues, distribution technology, etc.) that structure how media industries operate.
Conditions
Tom sends a DM (direct message) to his friend, Jerry, on Instagram. This is an example of mass communication. True or false?
False
Name one of the five health communication contexts and give an example of it.
1. Friends and family
2. Support groups
3. Hospital culture
4. Entertainment mass media
5. Communication campaigns
Name and explain one of the six elements that make up a strong organizational culture.
1. History
2. Values and beliefs
3. Rituals and ceremonies
4. Stories
5. Heroic figures
6. Cultural network
Name and explain one level of agenda-setting theory.
1. First level: "what to think about" - object/issue salience
2. Second level: "how to think about" - attribute salience
3. Third level: "how ideas are connected" - network salience
Name and explain one level thats make up the Industrialization of Culture framework.
1. Texts
2. Practices
3. Conditions
4. Mandates
5. Social trends
6. Culture