SELF
CODE SWITCHING
ORGANIZATIONS
BRAND “NAMES”
RELATIONSHIPS
100

A view that sees the self as something we “have”, or as “fixed.”

What is Personality?

100

According to Grazian, this kind of self emerges when college students go out to bars and parties.

What is a Nocturnal Self?

100

These studies showed that workers tend to respond positively to attention from others.

What are the Hawthorne Studies?

100

This author wrote about brand cultures and argued that brands and branding are inescapable parts of our lives and relationships.

Who is Banet-Weiser?

100

Artist Ingrid Burrington made maps of NYC where these kinds of interactions (never) occurred. 

What are Missed Connections?

200

Elisa has a big wart on her shoulder that she is trying to hide from her boyfriend, Joe. From Elisa's perspective this information would fit into this quadrant of the Johari Window.

What is Hidden?

200

One of the three code-switching strategies we learned about, Tiana ____________ her identities and audiences online to show her social media followers that she was working hard to change her reputation as a fighter.

What is Integrated?

200

The sum of symbols, events, traditions, standardized verbal and nonverbal behavior, folktales, rules and rituals that give an organization its "personality."

What is Organizational Culture?

200

This scholar famously coined the term “conspicuous consumption” for spending money on luxury items to assert economic power.

Who is Veblen?

200

This theory may explain why someone becomes more physically attractive to us the more we enjoy spending time with that person. 

What is Interaction Appearance Theory?

300

We adjust our behavior according to what we think others want us to do.

What is Self-Monitoring?

300

Goffman explained that by keeping a schedule, we know where and what to be when. Schedules, therefore, help keep these separate or segregated?

What are Audiences?

300

According to this theory, the organization is a machine, and the worker is motivated by financial rewards.

What is Scientific Management Theory (or Taylorism)?

300

He said that branding communicates “what kind of people the stuff is for.”

Who is Molotch?

300

This stage of relationship development comes right after initially meeting someone when we use small talk to gauge potential relationship interest.  

What is Experimenting?

400

Gender, ethnicity, and age or life stage are examples of this type of identity.

What is Master Social Identity?

400

Because of this issue that danah boyd wrote about, social media users may find it harder to manage their reputation online compared to in person.  

What is Context Collapse?

400

A “family,” “team,” or “machine” are all examples of this dimension of organizational theory?

What is Organizational Image?

400

Writing for the business newsletter Fast Company, this author introduced the notion of “personal branding”?

Who is Tom Peters?

400

A theory that says we get closer to another person by disclosing more personal and private information about ourselves.

What is Social Penetration Theory?

500

Of impressions given and impressions given off, this one is more likely to be verbal, and controlled.

What is Impression Given?

500

By enacting “decent” and “street” codes separately by social media platform, the teenagers in Lane’s study practiced this code-switching strategy.

What is Partitioning?

500

Google and Burning Man share this ethos of peer production—meaning resources that affect or belong to the whole community.

What is a Commons?

500

This brand name is associated with Ivy League wealth in New England, but the person the name belongs did not go to college or grow up rich.

Who is Kiel James Patrick (KJP)?

500

Acting or seeing yourself as superior or more worthy than your partner characterizes this communication climate.

What is Defensive?

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