Models of Communication
Famous People & Their Theories 2nd half
Famous People & their Theories 1st Half
Readings!
Random Extravaganza!
100
Pros: Recognizes limitations of circular methods, actors learn more as conversation proceeds and communication is continuous
What is Dance's Helical Model?
100
Came up with hierarchal structure dictating human requirements
Who is Abraham Maslow and what is Maslow's Hierarchy of Needs?
100
Analyzing the importance of the source in communication
What is Hovland's Sleeper Effect?
100
A time when radio was only source of immediate news. Idea of different types of listeners interpreting message differently. Extreme behavior due to ego-involvement out of fear. 1958
What is Cantril in "War of the Worlds and People's Reactions"?
100
Priming. Case-Study You automatically act in certain ways when primed.
What is Bargh's automaticity study?
200
Pros: Recognizes "noise", a mathematical model Cons: Overemphasizes technical aspects, unidirectional, ignores the message
What is the Shannon & Weaver Model?
200
Talked about how the media doesn't tell you HOW to think, but rather WHAT to think.
Who are McCombs and Shaw and what is Agenda-Setting?
200
Excessive TV watching can lead to paranoia. TV as a social learning device. Mean and Scary World Effect
Who is Gerbner and what is Cultivation Theory?
200
These are only existing naturalistic setting where people voluntarily immerse themselves in virtual worlds for hours. Communication occurs through typed chat and animated gestures. Avatars. Many different motivations for playing: progression, relaxant, human interaction etc.
What is Yee's "Psychology of MMORPGs"?
200
Duck/Bunny Two Faces/Vase What people see depends on how they interpret it.
What is perceptual ambiguity?
300
Pros: Explains why we communicate Cons: Assumes symmetric relations and equal strength of sentiments
What is Newcomb's ABX Model?
300
It is the elites who dictate what the media shows and what public focus on. In a political context, the use of propaganda. Looking at culture as the generation of meaning.
Who is Stuart Hall and what are Cultural Studies?
300
Complex interaction between verbal and nonverbal communication.
Who is Kendon and what is Interactional Synchrony?
300
Considered to be mass communication. Hierarchy of effects: Awareness –– Attitude –– Behavior. Branding becomes central to identity Four P's of marketing. _____ _____ _____ & _____ (Must state these after answer) 1987
What is Rothschild on "Marketing and Advertising"? Four Ps are: Product, Price, Place, and Promotion.
300
Communication as a two-way process. Focuses on people, not channels. Encoder, interpreter, decoder and message
What is Osgood and Schramm's Circular Model?
400
Ends up with mutual understanding through communication as an engaging process in a cyclical model?
What is Rogers and Kincaid's Convergence Model?
400
We respond to media as if it were alive. Mindlessness occurs because of this. Media = Real Life
Who is Nass, and what is the Media Equation?
400
Expectancy. When meaning of message is unclear, we interpret message by strength of violation.
Who is Burgoon and what is Expectancy Violation Theory?
400
Article dealing with experimental case study. Centered around study done with "All in the Family" TV show. Selective Perception 1974
What is the Vidmar and Rokeach reading?
400
Cheap news sources. McManus lecture. Journalism as watch-dog over government.
What is Market Driven Journalism?
500
Pros: Breaks down into multiple steps Cons: Too simplistic, linear, unidirectional
What is the Lasswell Formula?
500
Being primed with something makes you more susceptible to choosing the same object or liking it
Who is Zajonc and what is the Mere Exposure Effect?
500
Both too little and too much intimacy is uncomfortable
Who are Argyle and Dean, what is equilibrium theory?
500
Explains the growth and spread of public opinion. Law of opinion is the only law by which people abide by for they will keep quiet when they are in the minority. People will stay quiet about their beliefs rather than risk embarrassment by contradicting popular public opinion.
What is the Spiral of Silence?
500
An A+!
What is the grade we're going to get on this final?
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