Communication intended to influence an audience's beliefs, values or attitudes.
What is persuasion?
100
The classical category of persuasive appeal involving audience emotions and senses.
What is pathos?
100
The first step of an introduction, which also happens to be the first stage in Monroe's Motivated Sequence.
What is Attention(-getter)?
100
A passive sensory process, not involving active perception.
What is hearing?
100
Comparing oral and written language, this one is less formal and more adaptive to immediate context.
What is oral language?
200
This kind of claim advocates that action should be taken by organizations, institutions, or members of your audience.
What is a policy claim?
200
The classical category of persuasive appeal Aristotle described as involving patterns of reasoning and evidence in argument.
What is logos?
200
The acronym "WIIFM?" stands for this crucial question posed tacitly by every audience.
"What's In It For Me?"
200
The ways in which group members relate to one another and view their functions.
What are group dynamics?
200
The ancient Greek genre of rhetoric that praised (or blamed) people, events or ideas during ceremonial or ritual occasions.
What is epideictic?
300
The appropriate persuasive objective when trying to influence an audience that is hostile to your position.
What is "weaken audience commitment" to their position?
300
The element of ethos Aristotle described as conveying a concern for the best interests of the audience at heart.
What is goodwill?
300
A type of presentation aid that depicts the relationship among numerical data.
What is a graph?
300
The term used for any distraction that interferes with listening.
What is noise?
300
A type of meaning a word has through the mental associations that individuals and groups attach to words through their experiences.
What is connotative meaning?
400
The route to persuasion taken by audience members using low levels of elaboration -- involving influence by indirect cues tangential to the message, such as likeability or flashy delivery.
What is the peripheral route?
400
The term for a faulty, illogical use of reasoning or evidence leading to a false conclusion.
What is a fallacy?
400
This clincher strategy, illustrated by a boomerang throw in the textbook, can provide a speech with a sense of circular closure.
What is "tie your clincher to the introduction?"
400
A process for group decision-making that involves identifying a problem, analyzing it, establish criteria for solving the problem, generating possible solutions, and selecting the best solution.
What is the "reflective-thinking" process?
400
A generalization based on the false assumption that characteristics displayed by some members of a group are shared by all members of that group.
What is a stereotype?
500
A five-step organizational pattern for persuasive messages that combines logical and psychological appeals leading to audience action.
What is Monroe's Motivated Sequence?
500
A form of reasoning that uses specific examples to make a larger generalization.
What is inductive reasoning?
500
A simple way to control your audience's visual attention to your onscreen presentation aid when you are finished using a slide.
What is placing blank slides in between your content slides?
500
The two key elements of listening.
What are "processing" and "retention?"
500
Special-occasion speakers need to match their delivery to the mood of the ________ and adapt their content to the expectations of the __________.