Mass Media & Convergence
What is media convergence?
categorizing factors such as age, gender, occupation, ethnicity, race, and income
what are demographic indicators?
Production, distribution, exhibition
The phases of the business of media
Messages designed to change the attitudes and behaviors of huge numbers of otherwise disconnected individuals on controversial social issues
When government restricts media speech before it is distributed
What is "prior restraint"?
Various exhibition points that distributors use to generate revenues for a product
What are (distribution) windows?
Enjoyment, companionship, surveillance, interpretation
An organization’s control of a media product from the production of content through to its distribution and its exhibition
What is vertical integration?
The notion that the media create “the ideas in our heads” about what’s going on in the world
What is agenda-setting?
Written forms of defamation
What is libel?
Globalization, conglomeration, and the spread of digital media
What are some of the forces that support media convergence?
Strategy where producers and distributors try to reach different types of audiences with content tailored specifically for them
Ownership of production, distribution, and/or exhibition outlets in multiple media industry sectors and the integration of those elements
What is horizontal integration?
Research that studies how people use media products to meet their needs and interests - it asks (and answers) questions about why individuals use mass media
What is uses and gratifications research?
Professional code of ethics
What is a form of media self-regulation?
The media tell us who we are as a society, are influenced by industrial and political pressures, and help construct our individual realities
What are principles of media literacy?
activities in which potential audiences are involved that mark them as different from others in the population at large
What are lifestyle indicators?
Delivery of produced media to the point where it will be shown to its intended audience
What is distribution?
Research approach focused on relationship between economic concerns and cultural ones
What is political economy?
Consumer protections provided through regulation by the Federal Trade Commission (FTC)
What is [price/quality/innovation/data & privacy]?
Movement of media content around the world has accelerated through digital media
Tools that audiences can use to practice media literacy
What is [evaluate the audience / consider authorship / determine institutional purpose /analyze the content / identify creative techniques]?
The increase in the number of mass media outlets that has taken place during the past two decades
What is channel fragmentation?
Research approach that emphasizes idea that, when media repeatedly portray groups negatively, audiences pick up on those negative stereotypes
What is cultivation studies?
Federal agency mandated by Congress to govern interstate and international communication by evaluating whether media entities are operating in the public interest
What is the Federal Communication Commission? (FCC)