Perspectives on Communication, and Science Communication
This is a transactional process where sending and receiving information coincides between all party members (verbal and nonverbal cues)
What is Communication?
Specialized words, phrases, or technical terminology used by a specific profession, group, or field (e.g., medical, legal, or computer jargon) that is often difficult for outsiders to understand.
What is jargon?
This HBO drama about high school students has been criticized for both glamorizing drug use and cautioning viewers about the dangers of addiction.
What is Euphoria?
In this theory, this component refers to perceptions of what other people are doing., eg. 80% of students in your major voted in the last election.
What are subjective norms?
This concept explains how multiple social identities overlap to shape a person’s experiences of privilege and discrimination. It basically argues that people do not experience life through just one identity at a time.
What is intersectionality?
This is the pursuit of knowledge and understanding of the world based on evidence and data.
What is science?
This Compass tool helps scientists communicate clearly with non-scientist audiences by organizing key points.
What is the Message Box?
This Netflix drama depicting self-harm and suicide is often cited in discussions of narrative transportation in health communication and illustrates how emotionally immersive narratives can both raise awareness and risk unintended harm.
What is 13 Reasons Why?
In the Health Belief Model, this refers to how likely someone believes they are to experience a health problem.
What is perceived susceptibility?
This term refers to an oversimplified and generalized belief about a group of people.
What is a stereotype?
This is a feature in science communication rhetoric, focusing on the speaker's credibility, character, and authority.
What is ethos?
Unlike conventional writing, this journalistic structure starts with the most important information and moves toward supporting details.
What is the Inverted Pyramid?
In 1977, George Engel proposed this model of health that expanded beyond the biomedical model to include psychological and social factors.
What is the Biopsychosocial Model?
"Vape Today - No Lungs Tomorrow" is an example of this type of persuasive frame.
What is loss frame?
This is the belief that one's ethnic group is superior to another.
What is Ethnocentricism?
This model of science communication assumes audiences have gaps in their knowledge. This is the most common form of science communication.
What is the deficit model?
An 8th grade biology teacher decides whether to use lectures or hands-on experiments to teach conservation, tailoring the approach to students' learning context.
What is the Contextual Model?
A hospital director explains higher illness rates in one neighborhood by pointing to income inequality. This reflects which model of health?
What is the Structural/Political Model?
This concept refers to someone’s belief that they are capable of successfully changing their behavior.
What is self-efficacy?
This bestselling ethnography explores the clash between Western medicine and Hmong cultural beliefs through the story of a young girl with epilepsy, and helped popularize conversations about cultural competence in healthcare.
What is "The Spirit Catches You and You Fall Down"?
This infamous 40-year U.S. Public Health Service study in Alabama withheld treatment from Black participants, severely damaging public trust in medical institutions.
What is the Tuskegee Syphilis Study?
Activist Malik Owens teaches PG County community members to operate SUMMA canisters so they can independently document their own chemical exposure.
What is the Lay Expertise model?
This cultural theorist argued that media representations do not simply reflect reality, but help create and reinforce dominant cultural values.
Who is Stuart Hall?
If perceived threat is high but perceived efficacy is low (for example, a health message scares you but does not make you feel capable of fixing the problem), people are more likely to do this instead of changing their behavior. What is this concept known as?
What is fear control?
(What is deny or avoid the message? )
This health communication technique improves patient understanding by having them explain instructions back to the provider in their own words.
What is the teach-back method?