Who Dat Is?
Hot and Cool Medium.
Who is Marshall McLuhan?
Multiple choice questions.
What are surveys?
This is the most consumed media.
What is radio?
The Gutenberg press.
What is print?
It answers how people actively seek out specific media to satisfy specific needs.
What is uses and gratification theory?
Diffusion of Innovation.
Who is Everett Rogers?
One on one questions.
What are interviews?
This is the oldest media.
What are books?
Compact discs.
What is music?
This requires a passive audience.
What is hypodermic needle theory?
The Medium is the Message.
Who is Marshall McLuhan?
Participant Observation.
What is ethnography?
These are two cool media.
What are television, telephone, animation/cartoon, the internet, interpersonal communication?
8mm cameras.
What is home movies?
It's a mean mean world.
What is cultivation theory?
Transmedia Narrative.
Who is Henry Jenkins?
Examine patterns in communication in a replicable and systematic manner.
What is content analysis?
These are three hot media.
What are film, newspapers, books, photographs, radio?
Media group ownership.
What is radio?
Answers how media changes the perception of reality.
What is agenda setting theory?
Open and closed media.
Who is Mark Deuze?
Best for measuring public opinion.
What are focus groups?
Muckraking was most prevalent in this medium.
What are newspapers?
Peer-to-peer model.
What is podcasting?
Answers how communication depends on opinion leaders to spread a message.
What is multi-step flow theory?