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Morgan Spurlock directed a movie about this kind of advertising.
What is product placement?
The study of storytelling.
What is narratology?
Flanagin combined these two different kinds of communication theories.
What are interpersonal and mass communication?
RMT depends on this.
These are people who are identified as leaving cable for streaming only options.
What are cord cutters?
Defined as a direct approach to sales and appeals to raw desires or needs.
What is a hard sell?
Juul's definition of games.
What is a rule-based system?
Juul theorizes these three different categories.
What are not games, borderline cases, and games?
STP depends on the ability to identify this.
What is your audience/publics?
Companies like Sinclair Media and Nexstar Broadcasting are examples of this movement in local television.
What is consolidation?
Defined as an indirect approach to sales that plays on relationships and feelings.
What is soft sell?
The study of rules.
What is ludology?
Vaidhyanathan suggested we live in this digital prison.
What is the cryptopticon?
SCCT stands for this.
What is situational crisis communication theory?
Eadweard Muybridge's invention.
What is the zoopraxiscope?
IMC stands for this.
What is Integrated Marketing Communication?
Csikszentmihalyi's flow channel exists between these two outcomes.
What is anxiety and boredom?
Hagener (2016) suggested cinema culture has decreased dramatically because of this innovation.
What is streaming video?
The ability to recognize the level of a crisis and respond in an appropriately balanced manner.
What is situational crisis communication theory?
This has allowed more analog stations to offer more channel content.
What is digital bandwidth?
This is marketing that often appears as editorial content and not as advertising.
Dr. Plothe's concept of gamerspace is a expansion of this game studies concept.
What is the magic circle?
boyd & ellison (2007) define a social network as a web-based service with these three components.
What is 1) allows individuals to create a public or semi-public profile, 2) supports connection to others, 3) spreads information about their own activities through the network?
When the NFL responded to the concussion crisis, they used this theory.
Manovich argues that digital cinema has lost this.
What is indexical identity?