BE PROFESSIONAL
Uh oh! You thought it would be a good idea to report on your mom’s business. You call it a great story, but audiences (and ethical codes) might call it this
What is Conflict of interest?
This pattern of misrepresentation might mean using cultural clothing in an offensive advertisement.
What is Exoticism/Adornment?
Did you know Frosted Flakes make you better at math? Except they don’t, and I’m in violation this AdStandards provision.
What is Accuracy and clarity?
Before you hit post on that #ad, you might want to do this before you get in trouble: Name one of the ways influencers can adhere to disclosure rules.
What is Feature it prominently, don’t put it at the end of a message or buried in caption, if using text overlay in a video make sure it’s clear?
Some recent developments in journalism might call this ethic outdated, for example, when reporting on Black Lives Matter.
What is Objectivity/Balance?
In Edward Said’s Orientalism, he describes a binary that exists between east and west, which also represents this stereotype in media.
What is Us vs. Them?
Advertorials and branded content on news and magazine websites are an example of this AdStandards provision.
What is Disguised advertising techniques?
CanCon (aka Canadian Content) has previously defined music using the MAPL system, which stands for this.
What are Music, Artist, Performance and Lyrics?
When editing a news video, you don’t want to add this, which got CBS in trouble during their golf broadcast.
What is Canned/unnatural sounds?
People on the margins: They might sometimes be “invisible” but Augie Fleras says they’re likely to capture this.
What is The bulk of coverage?
I don’t want my kids to watch too many ads, which is great, because in Canada, you can only show them ads for this long within a half-hour segment.
What is 4 minutes?
The CAJ asks: “Is it acceptable to allow this to cross boundaries that wouldn’t be acceptable [on talk shows or letters to the editor]? From an ethical perspective, the answer is no.”
What are Online comments?
SURPRISE! I just conducted this type of interview which caught you off guard with a camera in your face.
What is An ambush interview?
When a news story provides context, relies less on official sources and portrays Indigenous people as “active,” it’s demonstrating this type of reporting (hint: starts with a D).
What is Decolonization/Decolonial reporting?
This body does a lot for advertising, including regulating alcohol advertising through the code for broadcast advertising of alcoholic beverages.
What is the Canadian Radio-television and Telecommunications Commission (CRTC)?
Canadian Heated Rivalry fans rejoice! The creators of the show have defended this legislation, which helps stimulate CanCon.
What is The Online Streaming Act?
During this broadcast period of time, I can say and show anything I f**king want!
What is Watershed?
This man was the person who came up with framing theory, which emphasizes certain information through the media while omitting others.
Who is Robert Entman?
“Coke is better than Pepsi!” is something I could NOT say in an advertisement, according to this self-regulatory body.
What is The Canadian Code of Advertising Standards (aka AdStandards)?
I can just put my #ad at the end of my post, buried in a ton of other hashtags, right? Not according to this Canadian regulatory body.
What is Competition Bureau/Competition Act?