Marwick: Status Update
This concept describes how individuals treat themselves like projects that must be constantly improved, branded, and optimized
What is neoliberalism of the self?
This issue highlights how not owning a personal computer can limit students' ability to complete coursework and participate fully.
What are problems with laptop non-ownership?
This is the first stage where a user initally encounters content, platforms, or communities
What is the discovery phase?
This term refers to individuals who gain fame and visibility primarily through online platforms
What is an internet celebrity?
In this context, this term refers not just to importance, but to socially constructed value tied to visibility, influence, and recognition online
What is status?
In class, this term referred to systems of power, decision-making, and influence shpaing social behaviors, not just elections
What is politics?
This classroom technology can increase access to information but may also lead to distraction and multitasking
What are laptops in classrooms?
In this stage, users begin engaging with an consuming content regularly
What is the connection/consumption phase?
This type of online figure monetizes their audience by shaping opinions, trends, and purchasing behaviors
What is an influencer?
This type of media involves content created or modified by algorithms, often with user input.
What is generative digital media?
This term explains how marketing principles (branding, visibility, audience targeting) shape how people present themselves online
What are marketing logisitics.
In this study, this factor was strongly linked to differences in students' academic outcomes and digital access.
Whar is parent education?
This stage involves users creating, commenting, or interacting beyond passive consumption
What is active participation?
This concept refers to the ongoing effort required to maintain visibility and relevance online
What is visibility labour?
This concept describes one-sided emotional relationships between audiences and creators, intensified by TikTok’s intimacy.
What is parasociality?
This concept describes how power operates subtly by encouraging individuals to regulate themselves rather than being directly controlled.
What is governmentaility?
This research method collects standardized resposnes from large groups, often used to identify patterns and correlations
What are surveys?
This advanced stage includes building an audience, shaping discourse, and gaining influence
What is community/influence building
This comparison contrasts quick, high-engagement content with long-term identity building strategies online
What are viral post v. investment in a persona?
TikTok reshapes celebrity by emphasizing visual style, editing, and presentation—this refers to the platform’s focus on…
What are aesthetics of content?
These are individuals who internalize neoliberal values and act in ways that align with market-driven expectations without being forced
What are embedded neoliberal subjects?
A student uses their phone instead of a laptop and struggles to complete assignments requiring specialized software
What is digital inequality/laptop non-ownership impact?
A user starts posting regularly, gains followers, and begins shaping trends-this stage of the trajectory is
What is community/influence building
TikTok’s structure has increased the importance of this element, where sounds and songs drive trends and visibility.
What is the prevalence of audio memes and music?
A TikTok creator carefully curates their aesthetic, engages with followers, and builds a personal brand while adapting to algorithmic trends. This behavior reflects BOTH Marwick’s idea of ______ and Abidin’s concept of ______
What is neoliberalism of the self AND visibility labour?