Evolution of Media
Media Convergence
New New Media
100
Place the following in correct chronological order:
movies, magazines, tv, cd, books
What is books, magazines, movies, tv, cd
100
Provide an example of a mass communicator.
What is
Journalists, PR practitioners, scriptwriters and entertainers
100
Name a major difference between Wikipedia and Britannica
What is
- Wikipedia is in constant flux while Britannica is more stable over time
- Wikipedia is free to use; Britannica costs a fee
- Wikipedia entries are created and maintained by anyone; Britannica entries are accessed only by ‘experts’
200
Name an example of a newspaper chain, national newspaper and local newspaper in the US
What is Gannett, Wall Street Journal, The Charlotte Observer
200
The move of television from a synchronous form to an asynchronous form available online through websites such as Hulu and youtube is an example of which type of convergence?
What is technological
200
Who on Wikipedia has the ability to see an IP address?
What is checkusers
300
Name two of the top 5 publishing houses.
What is Random, Haper Collins, Penguin, Simon & Schuster, and Warner
300
Name the components of mass communication
What is
o Mass communicator
o Mass audience
o Mass message
o Mass media
o Mass communication
300
Name one successful podcast and the reasons for its success
What is Grammar Girl. Comes entertainment and education.
400
Name three effects newspaper decline may have on the industry, journalism and society
What is
o Lay off of employees
o Further reduction of news production operations
o Decline of the quality of journalism
400
Name the components of the transmission model (Shannon-Weaver Model)
What is
o Source/sender
o Message
o Channel
o Receiver/decoder
o Noise
o Feedback
400
Name three different podcast genres
What is
- News
- Music
- Health
- TV & Film
- Education
500
What is one pro and one con for Google books?
What is Pros:
- Allows for equal access to information and knowledge
- Allows for people to search within archived books to easily locate information

Con:
- Project impinges on the rights of authors who do not want their work to be available to the public domain
- Project may also collect user browsing information that users do not intend to be collected (Privacy concerns)
500
Name two critiques of the transmission (Shannon Weaver) model of communication
What is
o Oversimplifies
o Assumes sender/receiver are homogenous
o Assumes receiver is passive
o Places the burden on the sender
500
Name a way of monetizing a blog
What is
- Work with paypercost to get paid for each post on a given subject
- Integrate Google Adsense to place Google ads and get paid when those ads are clicked by unique readers
-Place ads for Amazon books and products on the blog
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