Ch 8
This "layer" of social media analytics is what we spent the most time on after spring break
The influencer Dr. Bramlett discusses his new favorite brand of Hawaiian shirts in his latest Tik Tok lecture. What is this an example of?
Product promotion
The software program used for Text Analytics
What is RStudio?
Symbolic reactions to social media content
Links directed TO your website
What are in-links?
What are some strategic business questions that can be answered through social media analytics?
•What are customers using social media saying about our brand or a new product launch?
•Which content posted over social media is resonating more with clients or customers?
•Is the social media conversation about our company, product, or service positive, negative, or neutral?
•What social media platforms are driving the most traffic to our website?
•Where is the geographical location of our social media customers?
•What are the keywords and terms trending over social media?
•How current is our business with social media, and how many people are connected with us?
•How are my competitors doing on social media?
These are some of the things we can learn from Instagram Analytics
Gender, Age, Hours of Activity of our followers
The software package used to visualize Twitter behavior
Promoting this type of social media action can benefit our locations-based analytics
What are Check-Ins?
In network analysis, an individual user is identified as...
What is a node?
Collecting Tweets through RStudio represents this step to social media analysis
What is Extraction?
Analyzing the emotions displayed in tweets would be an example of...
Sentiment Analysis
A data visualization where the size of words represents the frequency of their use
What is a word cloud?
What is an example of how social media actions analytics could be used by journalists?
What are some things that we can learn from social network analysis?
What is answers vary?
Name 4 of the steps to social media analysis
What are identification, extraction, cleaning, analyzing, visualization, and interpretation?
What are some Pros and Cons of Big Data Text Analytics?
Pro - analyzing a lot of data at once
Cons - •Programming difficult to learn
•Software costs money
Defining ranges: sentiment analysis, dictionaries
What are some examples of 1st party and 3rd party location-based data?
•Asking customers for their location
•Targeting Facebook users based on profile
•Targeting Facebook users based on phone location
•Acxiom marketing data
Links WITHIN a website vs. links to another website
What are intra-links and inter-links?
Name 4 USEFUL things you learned this semester
What are answers vary?
Name 5 of the 7 layers of Social Media Analytics
•Networks
•Text
•Actions
•Hyperlinks
•Location
•Search engine
•Apps
Name 5 things we could learn from Twitter data
•Postal address, city, zip codes
•Latitude and longitude
•GPS
•IP Address
Profile Bio location
Name five examples of common social media actions analytics
•Like
•Share
•Retweet
•Views
•Clicks
•Mentions
•Hovering
•Check-ins
•Pins
•Embeds
•Uploads
•Downloads
Name 5 of the specific types of mobile apps
What are transaction-oriented, ads-oriented, information-oriented, communication-oriented, entertainment-oriented, education-oriented, self-improvement, and networking?