Theory of Planned Behaviour
The theory that TPB (Theory of Planned Behaviour) is derived from?
What is the Theory of Reasoned Action?
This social media platform, which is used for public information-sharing, positively influenced attitudes towards wearing PM2.5 masks during air pollution.
What is Weibo?
The film that Ana talked about.
What is Don't Look Up?
This is the strongest predictor of behaviour according to the Theory of Planned Behavior.
What is Behavioural Intention?
This social media platform, which is more private and relationship-based, was found to spread misinformation that negatively impacted social norms about wearing masks.
What is WeChat?
The researchers focused on participants from urban areas in China due to this environmental factor.
What is pollution density?
The three factors that influence people’s decision-making and behaviour?
What are:
Attitudes
Subjective norms
Perceived behaviour control
To promote mask-wearing, campaigns should emphasize this aspect of behaviour.
What is Social Approval (or injunctive norms)?
The film critiques *blank* of TPB by showing how inaction becomes normalized in society.
What are social norms?
This term refers to how easy or difficult someone feels it is to wear a mask consistently.
What is Perceived Behavioural Control?
The researchers suggest using public health campaigns on Weibo to do this.
What are foster positive attitudes and behavioural intentions?
PR professionals can help users recognize credible health information on WeChat by promoting this type of campaign that educates individuals on identifying false claims.
What are Media Literacy Campaigns?
This is the primary reason why perceived control played a minimal role in predicting mask-wearing behavior in the study.
What is the ease of wearing a mask combined with the fact that it is not yet a habitual behavior?
PR Campaigns in China should focus on partnering with these figures to ensure messages are trusted and acted upon by the public.
What are trusted authority figures or official health organizations?
What is over 1 billion?