Advertising & Marketing
Where do we see advertising on a daily basis?
Social Media, TV
Give an example of a cultural holiday or event
Christmas
Easter
Halloween
Valentines Day
Chinese New Year
Provide 4 examples of social media
Tiktok, Instagram, Snapchat, Facebook, Messenger, Pinterest
What is income vs disposable income?
Money you receive in exchange for labour or products
Money available to spend after taxes
List 3 examples of how businesses advertise their goods or services?
Social Media, Print (newspaper, magazine, newsletters, flyer), tv commercial, emails, letters
List 3 plastic items in addition to plastic bags that have been banned?
Cutlery, plates, straws, cotton buds with plastic handle
How does age affect our spending?
Based on what stage of life we are at - our priorities, responsibilities and goal
What makes a store inconvenient?
Travel distance and time, number of stores in shopping centre, parking, shop opening hours hours
What is advertising?
Advertising is the exercise of promoting a business and its products or services through paid channels.
What are some of the ways businesses cater for different cultures?
Change offerings and marketing based on location, menus or product information in different languages
What is the most used social media platforms in Australia?
What does a high level of disposal income mean?
More money to spend on luxury items, holidays, leisure activities, goods and services
What is marketing?
Marketing is the process of identifying and satisfying the needs and wants of customers
What is environmental consideration?
Refers to factors and impacts relating to the natural environment that are taken into account during human activity to minimise negative effects on our ecosystems and to promote sustainability
How does social media affect our decisions?
Influences our wants and needs, makes products and services more appealing
Why is marketing important?
- makes the customers aware of your products or services,
- engages them so they investigate it further
- essentially it get peoples interested in your good or service so they make a purchase and generate sales
How might culture affect someone's decision making?
Different habits, beliefs, traditions and principles develop from family and background
How does bad customer service affect a business?
Sales decrease, no repeat customers, bad reputation leads to no new customers
What country has the highest level of disposable income?
USA