Advertising Basics
What is the main purpose of an advertisement?
To grab attention, communicate information, create interest, persuade the viewer, or encourage the viewer to take action.
What is a target audience?
A specific group of people a product, advertisement, or design is created for.
What Element of Art is a mark that connects two points?
Line
What principle refers to the distribution of visual weight within a design?
Balance
Which principle guides the viewer's eye through a design?
Movement
What do we call the message that tells the viewer what to do next?
Call to Action
True or False: Teenagers can be considered a target audience.
True
What Element of Art is a two-dimensional enclosed area, such as a circle, square, or triangle?
Shape
What principle uses differences to make elements stand out?
Contrast
Which principle creates a sense that all parts of a design belong together?
Unity
In the sneaker advertisement example, what should be the main focal point?
The large sneaker image
Name one target audience listed in the presentation.
Athletes, teenagers, runners, basketball players, fashion-conscious consumers, or people looking for comfortable everyday shoes.
What Element of Art describes a three-dimensional object with height, width, and depth?
Form
What principle makes one element the main focus of a design?
Emphasis
What principle describes the relationship of the size of one element to another?
Proportion
Name one thing a successful advertisement should do.
Grab attention, communicate information quickly, create interest, persuade the viewer, or tell the viewer what to do next.
Why should designers know their target audience?
So their design choices match and appeal to their audience.
What Element of Art refers to the lightness or darkness of a color or object?
Value
What principle involves repeating an element or design consistently?
Pattern
What principle uses differences in elements to create interest?
Variety
What design concept helps organize where the viewer's eyes look first, second, and third?
Visual Hierarchy
If you are designing an advertisement for basketball shoes, name one possible target audience.
Basketball players or athletes.
What Element of Art refers to the area around, between, or within objects?
Space
What principle organizes elements according to their level of importance?
Hierarchy
What principle uses repetition to create visual flow or a sense of movement?
Rhythm