2025
Learnings
Learnings
This sniff-around process helps us ensure our brand partners are more golden retriever than wild raccoon - and it took on a whole new importance in 2025.
What is vetting?
This “discount” drug program created in 1992 was meant to help low-income patients but now helps hospitals buy low and bill high. It also cost AbbVie $8.7 billion in 2024 alone.
What is 340B?
This strategy is how we have kept people connected across U.S. commercial operations since the operating model change and includes two town halls.
What is our cross-TBU communications strategy?
This red-tape ritual requires doctors to ask insurers' permission for treatments they already know their patients need.
What is prior authorization?
This is a word that describes a key trait of the internal communications team – describing how we align on priorities and adjust our strategy depending on our business priorities and performance.
What is flexibility?
This is part of the influencer process is what makes most Public Affairs colleagues pull their hair out.
What is contracting?
These are key internal communications partners for our team, and we worked closely together in 2025 to ensure alignment on executive internal communications across all leaders in our organization.
What are the Executive Communications team, the BU Communicators, the Area and Affiliate Public Affairs Heads?
This promotional tactic keeps our brands top of mind, but will continue to face bipartisan pressure in 2026 and beyond.
What is direct-to-consumer (DTC) advertising?
This isn’t a group of school administrators, but it’s the word we use for a “North Star” set of beliefs that guide our thinking on key issues.
What are principles?