Sponsorship
Media
Golden Triangle
Positive impacts
Random
100

Define Sponsorship

  • Financial support by an outside agency for the mutual benefit of both parties brands/ companies

100

Define media 

Different forms of communication that can inform, educate and entertain people  

100

Name all 3 parts of the golden triangle

Sport, sponsorship, media

100

Define commercialisation

Links business and commerce into sport with a primary focus of profit 

100

Name 3 different forms of sponsorship

  • Stadiums and grounds 

  • Clothing 

  • Equipment 

  • Accommodation and transport 

  • Competitions/ events

200

Give one example of a stadium sponsor

  • Etihad Stadium (Manchester City) – Sponsored by Etihad Airways.
  • Emirates Stadium (Arsenal) – Sponsored by Emirates Airlines.
  • American Express Stadium (Brighton & Hove Albion) – Sponsored by American Express.
  • Gtech Community Stadium (Brentford) – Sponsored by Gtech.
  • bet365 Stadium (Stoke City) – Sponsored by bet365 (though Stoke is in the Championship)
200

Give 2 examples of media

  • Television/ visual – local and national, Freeview, subscription or pay-per-view, interactive, on-demand, satellite or cable 

  • Newspapers/ magazines – newspapers – local, national, daily, weekly; magazines – general, specialist; books – technical, biographies, novels

  • Radio – local and national, analogue and digital, public and commercial, podcasts

  • Internet – websites, blogs, video channels, live streaming, online sports channels 

  • Social – X, Instagram, Snapchat, TikTok

200

Define the golden triangle

  • The Golden triangle represents the commercialisation of sport

  • Shows the interdependence and influences of the 3 factors of sport, sponsorship and media 

  • Each side of the triangle benefits from the other sides in some way (usually financially or for promotion)

200

Give one positive effect of commercialisation on participation

More people take part due to increased exposure and promotion

200

Give a real life example of the Golden Triangle

Manchester city (Sport), Etihad Airways (sponsor), TNT sport (media)

300

Why do companies sponsor sport?

To advertise their products, increase brand awareness, increase sales and revenue

300

Give one benefit of media coverage to spectators 

Spectators can watch live events from anywhere 

Media can make sports more entertaining 

Media can educate people on sport - social media videos on rules/ skills etc. 

300

Explain the link between sport and sponsorship

Sponsors provide money to the sport for kit, equipment, stadiums etc

Sport provides advertising opportunities for sponsors

300

Give one positive impact of commercialisation on sport

Increased funding

300

Define deviance

Behaviour that is either immoral or seriously breaks the rules and norms of the sport

400

Explain one benefit of sponsorship to a performer or team

  • Provides money for performer to train/improve/ pay coaches or so that performer doesn’t need to work and they can train/compete full-time

  • Free clothing / equipment (for wearing sponsor's clothing /equipment).

  • Can fund transport / accommodation / facilities / entry fees

  • Can fund education/scholarships (to colleges/university/private education)

  • Can pay for medical support / treatment 

  • Can encourage / motivate

  • Gives status/recognition/ raises profile or becomes better known athlete or increase in fame


400

Explain how media can increase participation in sport

  • Raises awareness of sport 

  • Promotes healthy active lifestyles 

  • Showcases sports positive values 

  • Presents positive and inspiring role models 

  • Motivates people to take part 

  • Sets high standards for performance 

  • Introduce new supporters 

  • Celebrate effort and success 

400

Explain the link between media and sponsorship

Media coverage increase crowd/ spectator size 

This makes sponsorship more valuable for companies 

400

Explain how commercialisation can increase revenue in sport 

Money generated through sponsorship, broadcasting and TV rights, advertising and merchandise sales

400

Name one negative side effect of beta blockers

  • Dizziness

  • Nausea

  • Drowsiness/ fatigue

  • Headache

  • Slow heartbeat

  • Dry mouth

  • Tiredness

  • Stomach problems

500

Explain a negative effect of sponsorship for the performer

  • Too much pressure/workload on athletes (to achieve) could lead to mental health issues/ poor performance

  • Sponsorship can be withdrawn at any point so athlete could be left with no income 

  • Loss of independence, lack of freedom/choice for athlete

  • Prioritisation of commercial interests over the athletes needs

500

Explain two ways the media negatively impacts sport and physical activity

  • Intrude on performers' privacy

  • Undermine people's confidence and careers

  • Showcase negative values and behaviour

  • Undermine officials and their decisions

  • Dictate event schedules and availability

  • Alter competition rules and traditions

  • Edit coverage so it is incomplete or biased

  • Obstruct spectators and participants

500

Explain how all three parts of the Golden Triangle benefit each other

  • The influence of the media in making sport more commercial by providing sponsorship opportunities or to make more money for commerce/ industry

  • Influence of sponsorship and media provides more money for sport 

  • Influence of sport and sponsorship provides more money for the media 

500

Explain how commercialisation can improve facilities

Sponsorship and media income provide money that can be invested in new or improved facilities

500

What are anabolic steroids (3 marks)

  • A drug that mimics the hormone testosterone that promotes bone and muscle growth

  • Anabolic Steroids increase muscle mass and develop bone growth, thereby increasing the athletes' strength whilst at the same time allowing the athlete to train harder and recover quicker 

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