Persuasion
a persuasive technique split into three types: ethos, logos, pathos
What is appeal?
a question that implies and answer, which is a subtle way of persuading someone or influencing someone's opinion.
What is a rhetorical question?
the literal meaning of a word.
the process of making an image meaningful by adding words
What is anchoring?
the contrast of two unrelated objects, images or ideas placed next to each other.
What is Juxtaposition?
an ethical appeal to the authority of the speaker or writer.
What is ethos?
a reference to something without a literal or explicit mention of it.
What is an allusion?
words that are used in a specific context that may be difficult to understand, often involving technical terminology.
What is jargon?
the storyline that is told through the image
What is visual narrative?
images that look like the concepts they represent
What is icon?
an appeal to logic
What is logos?
exaggeration to make a situation seem more dramatic or humorous.
What is hyperbole?
the figurative (emotional) meaning of a word.
What is connotation?
What is lead?
the space around a subject; giving more focus to a subject.
What is negative space?
an appeal to emotion
What is pathos?
the level of formality in writing or speaking.
What is register?
in grammar, a form of verb used to direct or give commands
What is imperatives?
placed or laid over something else, usually so both are visible
What is superimposed?
in a visual text, everything that is included or omitted from an image.
What is composition?
the timeliness of an argument
What is kairos?
the rules and principles governing sentence structure and word order.
What is syntax?
unbalanced language that suggests support for a particular ideological view and/or group of people.
What is bias?
a concise statement that contains general truths
What is aphorisms?
when artists use pre-existing images in their own artwork with little transformation of the original work
What is appropriation?