Left Brain Smarts
Right Brain Enthusiasm
Ad Agency Guru
100
Account Planning - the newest discipline - now requires a skill set which includes creative strategist as well as research specialist to obtain qualitative, insightful [BLANK]
What is Data?
100
Always evolving, this word defines the mind of thinkers and artists within an Ad Agency.
What is Creativity?
200
Always advancing, this enables advertisers to pinpoint targeting to the right customer at the right time.
What is Technology?
200
Advertising is cyclical, meaning one original concept can be reinvented instantly, which leads creatives to find that next BIG [BLANK]
What is Idea?
300
The use of technology that automates the buying, placement and optimization of media inventory, allowing large amounts of data to be collected quickly
What is Programmatic Advertising?
300
Connecting to the audience on THIS more personal, heartfelt level will require the minds of the thinkers and creative geniuses of the Ad Agency
What is Emotional?
300
Clients of THIS Ad Agency, located in the "Windy City," include such companies as McDonald's, GM, Coca-Cola, All State, and Samsung
Who is Leo Burnett?
400
Leo Burnett, one of the world's largest agency networks with 96 offices in 84 countries and more than 8,500 employees worldwide, also interns many students from THIS faithful university located in Provo, UT
What is Brigham Young University (BYU)?
500
View the following clip, and THIS is what Leo Burnett is all about https://www.youtube.com/watch?v=UrvaSqN76h4
What is Creative, Data driven advertising?
M
e
n
u