Visual Merchandising
Advertising
Advertising
Advertising
Advertising Campaign
100
Permanent or movable store furnishings that hold and display merchandise
What is a fixture
100
Non-personal promotion which promotes idea, goods, or services by using a variety of media
What is advertising
100
Encompasses radio and television advertising
What is broadcast media
100
Personal Web sites where individuals share thoughts, pictures, and comments with visitors
What are blogs
100
A group of advertisements, commercials, and related promotional materials and activities that are designed as part of a coordinated plan
What is an advertising campaign
200
Objects that hold the merchandise on display or support the display setting
What are props
200
Advertising in newspapers, magazines, direct mail, signs, and billboards
What is print media
200
Uses e-mail or the Web to get the message out to consumers
What is Internet advertising
200
The number of people exposed to and ad
What is an audience
200
Independent businesses that specialize in developing ad campaigns and crafting the ads for clients
What is an advertising agency
300
Stand-alone structures that serve as consumer sales promotion devices
What is Point-of-Purchase Displays
300
Printed mail (sent to a home or business) and electronic mail (delivered to an e-mail address)
What is direct-mail advertising
300
A brief digital broadcast that includes audio, images, and vedeo delivered separately or in combination
What is a podcast
300
The number of times an audience sees or hears an advertisement
What is frequency
300
A graphic symbol for a company, brand, or organization
What is a logo type
400
Large items are placed with large items and small items are placed with small items to create this type of setting
What is formal balance
400
White pages, yellow pages advertising
What is directory advertising
400
The media-measurement cost of exposing 1,000 readers or viewers to an advertising impression
What is cost per thousand (CPM)
400
To reach customers, advertisers use a set format this is defined in terms of time, or space
What are media rates
400
The phrase or sentence that captures the readers attention, generates interest, sand entices them to read the rest of the ad
What is the headline
500
The relationship between and among objects on display
What is proportion
500
Printed posters inside buses, taxis, trains, bus-stop shelters, kiosks, and newstands
What is transit advertising
500
A specified amount of money set aside to promote a business' or organization's products or beliefs. Created to anticipate the essential costs associated with growing a business or maintaining a brand name
What is a promotional budget
500
The process of selecting the the appropriate advertising media and deciding the time or space in which ads should appear to accomplish a marketing objective
What is media planning
500
The selling message of a written advertisement
What is copy
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