Fun Ones
When should you get your phone out in class?
Literally never
What is red usually associated with?
Risk, danger, excitement, love, and stimulates hunger
This type of appeal makes people feel ahead of the times
Avante Guarde
A catchy phrase that stays on the customer's mind
Slogan
King James holding a sprite cranberry asking if you want one too
Ethos
Where did McClain go to college? (What city)
Springfield, MO
What is green usually associated with?
freshness, healing, nature, and calmness
Give an example of hype
Answers will vary
Offering a customer 10% off if she buys in the next 10 minutes
Bribery
Using facts and statistics
Logos
What is for lunch tomorrow?
Toasted Ravioli
What is black typically associated with?
strength, power, authority, and boldness
This type of appeal uses guarantees that are not actually guarentees
Weasel Words
"If I buy this pair of Jordans everyone will think I am the coolest and rich"
Snob Appeal
A commercial about excessive phone use stating that sleeping next to a phone raises levels of anxiety by 30%, while people who banned sleeping next to their phone reported significantly higher in general life satisfaction.
Logos
What was McClain's Summer job this year
Sandwich Shop
What is white typically associated with?
innocence, purity, and cleanliness
Get this product! Everyone else is!
Bandwagon
Showing a very happy kid to associate that feeling with their product
Transfer
State Farm saying that they know a thing or 2 about car insurance
Ethos
When focusing on the target market, Chris really really really wants to know if his customers shop in store or online. His focus is the:
Psychographic
What is blue typically associated with?
wholesomeness and responsibility.
Ford commercials use this type of appeal when showing people using their trucks to go to work in the morning
Plain Folks
To advertise treatment for social media addiction, Johnny comes on a podcast and talks about his experience with the treatment and his improvement in mental health, social life, and grades
Testimonial
A commercial showing a kid having the happiest day of his life with their product and the kid runs to his mom in tears and says "Wow this is the happiest day of my life" and the mom cries happy tears too and then it cuts to the chex mix logo
Pathos