Journalism
PR and Advertising
Media Regulation/
1st Amendment
Media Research/
Privacy
New New Media
100
Name one of the key ethical dilemmas in the practice of journalism
1) Privacy versus right to know; 2) going undercover; 3) victimizing the victims
100
Distinguish between caveat emptor and caveat venditor
Emptor: buy beware Venditor: seller beware
100
Name two of the freedoms protected by the first Amendment
Freedom of religion, speech, and the press, as well as the right to assemble and petition the government
100
This theory assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives
What is Uses and Gratifications Theory
100
What is 'digital dirt'?
Unfavorable videos, photos, and other content created by you and about you that is posted on the Internet
200
Name one of the key trends of journalism in the digital world
1) Business models are threatened; 2) 24/7 news cycle; 3) non-traditional news sources, 4) different users, 5) personalization of content, 6) contextualization of news, 7) convergent journalism
200
Name two of the conditions for advertising to exist
1) Poverty eliminates needs (poor societies where basic needs cannot be met have no need for advertising); 2) a need for a surplus of goods and services in need of distinction from one another; 3) dispensable income
200
Another term for the press, or journalism, in which it acts as an additional branch of government: one that watches the other branches (executive, legislative, and judicial)
Fourth Estate
200
Name and provide an example for one of the approaches people take to understand communication via media in the transmission model
What is source, message, channel, receiver
200
Name two of the types of information that can be deemed 'risky' when posted on social networking sites?
1) Full birth date; 2) Home address; 3) Details when away from home
300
Define coverage bias.
The physical amount of coverage on a news subject
300
Explain the two way symmetric model of PR
Two-way communication; Uses communication to negotiate with publics, resolve conflict, and promote mutual understanding and respect between the organization and its public(s)
300
Name two of the five types of speeches NOT protected under the First Amendment, also known as allowable abridgments
Extreme cases under national security; fighting words; public endangerment; defamation; obscenity
300
What is the basic premise of the “hypodermic needle” and “magic bullet” theories?
-an intended message is directly received and wholly accepted by the receiver -implied mass media had a direct, immediate and powerful effect on its audiences
300
Name the three new (not new new) media strategies adopted by the Obama campaign during the 2008 election.
1) Blogging 2) mybarackobama.com 3) Email list New New: Twitter, Facebook, MySpace, YouTube
400
Define statement bias and provide an example.
Members of the media interject opinion into coverage; i.e. Bill O’Reilly
400
What are an advertising firm’s four major divisions?
Creative department; liaison department; buying department; research department
400
Name three of the six expressions protected under U.S. First Amendment
Hate speech, “bad speech more speech” principle, flag burning, reckless disregard against public figures, comments and criticism
400
Describe the Agenda Setting Theory.
The news media have a large influence on audiences by their choice of what stories to consider newsworthy and how much prominence and space to give them The media aren't successful in telling us what to think, but what to think about.
400
Name three differences between Facebook and MySpace as mentioned by Levinson
1) Exclusivity of Facebook versus MySpace 2) Facebook has a higher ratio of real-life friends than MySpace 3) Facebook was more of an online community grounded in the real world 4) MySpace allows users to decorate their profile pages with HTML
500
The four specific forms of news bias in reporting with examples (at the level of journalistic writing)
What is a. Bias by choice of words b. Bias by omission c. Bias by sources d. Bias by objectivity
500
Name the types of PR firms and services
1. Core practice areas (types of relationships clients need managed); 2. services (type of activity a firm provides to its clients); 3. industries (business sectors within which clients operate)
500
What are the three Miller standards?
1) Whether "the average person, applying contemporary community standards", would find that the work, taken as a whole, appeals to the prurient interest, 2) Whether the work depicts/describes, in a patently offensive way, sexual conduct specifically defined by applicable state law, 3) Whether the work, taken as a whole, lacks serious literary, artistic, political or scientific value.
500
Name and provide an example of the three types of privacy.
1) Physical - preventing others from introducing into your own physical space or solitude (i.e. your home, your bags) 2) Information/communication - social security number, grades, medical records, financial information 3) Organizational privacy - transactions, confidential business matters, etc.
500
How does the phenomenon of sexting relates to Goffman’s concept of “presentation of self”?
Our backstage (private) actions (objectionable photos of yourself) can transfer to the front stage (what you let people see), threatening our face maintenance
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