Which theory states that public opinion is formed by the media communicating with opinion leaders and then opinion leaders synthesizing and relating information to the attentive public?
What is two step flow
100
Language, dress, and religion are all ________ components of culture
What is visible
100
Name Aristotle's three pillars of rhetoric.
What is pathos, logos, and ethos
100
This principle of persuasion is something you can promote by highlighting similarities between you and someone else
What is liking
100
This is the term for the relationships people form with characters or TV personalities
What is parasocial relationships
200
Which theory describes an ongoing relationship between an organization and its publics that depends upon two-way symmetric communication to establish goals?
What is relationship management
200
What is one of the three key roles media play in society?
What is transmission of cultural values, surveillance of the environment, providing context, and entertainment
200
This term describes how others label us in interpersonal communication, which effects our self perception
What is direct definition
200
This principle of persuasion is in effect when you do as others like you do.
What is social proof
200
This is one of the reasons people consume media
What is surveillance of the environment, to reinforce values, entertainment, or for social connection.
300
Which theory claims that media has an immediate, uniform, and profound effect on people's beliefs and behaviors?
What is Direct Effects
300
Body language, time, and status are all _______ components of culture
What is invisible
300
What are bipolar yardsticks that allow us to position people and situations along dimensions of judgment?
What is personal constructs
300
This principle of persuasion happens when you feel you must repay someone for something they did for you.
What is reciprocity
300
When the public raise an issue in the media that the media would not otherwise spend much time covering, it is an example of
What is reverse agenda setting
400
The _______ ________ theory claims that media has some effect on people's beliefs and behaviors but is mitigated by other influences as well.
What is Limited Effects
400
What are one of Hofstede's five dimensions of culture?
What is power distance, uncertainty tolerance/uncertainty avoidance, collectivist/individualist, masculinity/femininity, long term/short term
400
We often _______ a conversation without realizing it because we want to show empathy toward the other person by relating our own similar experience. This is an ineffective listening behavior
What is monopolize
400
This term from the SUCCESs model means we can make messages stick by surprising people to get their attention and keeping their attention by opening up information gaps
What is unexpected
400
According to standpoint theory, all standpoints are partial and there is no universal truth. However, who has a wider standpoint--those in power or those with less power?
What is those with less power
500
In Standpoint Theory, do people develop their standpoint from only one source of identity or from multiple sources of identity?
What is multiple
500
What type of communication puts the burden of understanding on the listener?
What is high context
500
This is the term for someone with whom we have a very close irreplaceable relationship with who have a deep impact on our behavior and approach to life
What is a particular other
500
This term from the SUCCESs model means that we get messages to stick with people most by appealing to what they can see, hear, feel, taste, or touch.
What is concrete
500
We have certain expectations for how we assume an interaction will proceed with another individual. This is the term that describes that.