Video Essay Unit
Refers to elements in a video essay, such as pictures, video clips, audio clips, or music
What is Footage?
The wardrobe/costume choices chosen by the director and worn by character(s) in a film
What is Costume Design?
The main idea, lesson, or meaning the author or director is trying to convey to the audience
What is Theme?
Yellow Journalism, Tabloids, and Broadsheets are part of this MMI.
What is Newspaper?
Name one technique used for advertising
*varies*
Use of colors, catchy logo, attacking competition, etc.
Ways in which it is legal to use copyrighted material without permission
The creative lead of the film. They hold the creative vision for the entire film from pre to post-production
Who is the Director?
The main idea or lesson the director is trying to convey to the audience.
What is Theme?
Trade, Techinical, and Professional fall under this MMI
What are Books?
This appeal focuses on emotions of the intended audience.
What is Pathos?
The legal protection a creator has over the things they create
What is Copyright?
Recorded music that accompanies a film (think songs with lyrics)
What is Soundtrack?
What is a Costume Design?
Marketing opportunities related to a movie, in addition to income from the film itself
What are Ancillary Rights?
An announcement made for the good of the public
What is a PSA? (public service announcement)
Works that are not copyrighted and are free for the public to use
What is Public Domain?
What are Special Effects? (SFX)
The approach or attitude of the filmmaker
What is the Tone?
Investigative magazine journalists who targeted abuses by government and big businesses
What are Muckrakers?
The intended consumer for a specific product or service.
What is the Target Audience?
Name a scenario in which Fair Use applies
1. You use a small amount
2. Add a new purpose
3. Nonfiction
4. Don't alter value of OG work
Original music written for a film (instrumental usually)
What is the Score?
The development of a character(s) over the course of the movie.
What is Characterization?
This notice informs a company, website, or search engine they are hosting or linking to material that infringes on a copyright (these are what YouTube and Twitch music strikes usually are)
What is DMCA?
An intangible asset that communicates value about a product, company, and its people, products, and services
What is a Brand?