AP Style
AP Style spells out numbers one through this number.
What is nine?
This introduces the topic and summarizes the content.
What is a headline?
Social writing must capture attention within this time frame.
What is 1–3 seconds?
This is sent to announce news to journalists.
What is a press release?
This determines tone, structure, and word choice.
What is purpose?
This is the correct way to write time in AP Style: 5:00 PM or 5 p.m.
What is 5 p.m.?
This is designed to grab attention and make you keep reading.
What is a hook?
Social content should reduce this to make reading easier.
What is cognitive load?
This invites media to attend an event.
What is a media advisory?
If your message sounds “too good to be true,” you’re likely using this.
What is hype?
AP Style typically does NOT use this comma before “and” in a list.
What is the Oxford comma?
A journalism headline should NOT do this.
What is tease or exaggerate?
This tells the audience what to do next.
What is a call to action (CTA)?
This is a short email proposing a story idea.
What is a media pitch?
Users typically read digital content in this scanning pattern, focusing on the top and left side of the page.
What is the F-pattern?
This is one of the “Three Cs” of strong writing.
What is correctness, clarity, or conciseness?
This creates contrast like “Most people think… but…”
What is a pattern interrupt?
“Comment below” is this type of CTA.
What is an engagement CTA?
This type of communication should come first in a crisis.
What is internal communication?
This audience group requires the most detail and context.
What is high influence / high impact?
Titles are capitalized in this situation (when paired with a person).
What is before a name?
Advertising headlines are often part of this larger strategy.
What is a campaign?
Social writing competes in this environment.
What is the attention economy?
The media is often referred to as this “estate.”
What is the Fourth Estate?
This bias occurs when wording subtly influences how a story is perceived.
What is language bias?