Comms Strategy
How many organizations in the Community Impact Sector does IONS consider “direct beneficiaries” of our work?
2,500
How many colours are in the IONS logo
7
What is the name of the IONS Campaign that is heading into its second year?
Beyond Decent Work
What is our most popular social platform that we are looking to grow to 3,000 followers this year?
What one word appears in the name of both provinces that Haley and Lydia are from?
New (foundland and brunswick)
TRAP! - “It's not ready to launch yet – we need to ensure everything is perfect!” to avoid this trap, we need to be:
Safe to try
IONS has a logo version and tagline translated in what two languages other than English?
Mi’kmaq and French
Name 2 comms led deliverables the team will be working on this fiscal
The podcast, Consultant directory, possibility brief
How many comms led newsletters does IONS have – what are their names?
IONS Ideas, ED Connections, Programming
What “team name” is in brackets on the white board on Haley and Lydia’s office?
Finance bros
The IONS Digital Strategy includes what three communication channels?
Website, social media, newsletters
Name two of IONS fonts
Metropolis Light, Metroplis Bold, Metropolis Medium, Metropolis Italics, ScalaSans, Opensans
What bi-annual report feeds data into the sector dashboard (that we promote and collect information for this winter)
The state of the sector survey
How many newsletter subscribers does IONS have? (Closest to the thousand)
5,000
What delightfully dippable appetizer do Haley and Lydia both embody while hunching at their desks?
Cooked shrimp
Name 3 of the 5 audiences, IONS has developed key messages for?
The sector, board/staff, government/ policy-makers, media/ general public, national organizations
Spot the branding error - “The community impact sector spreads across our entire province.”
“Community Impact Sector”
TRAP! - “good thing we collected this event feedback, time to archive it in SharePoint!”
Hoarding data
What two ways can users contribute to our website?
The job board and the events page.
Collectively, how many total minutes have Haley and Lydia spent flying a glider?
24,900min, or 415 hours, or 17.5 days
What is the strategy called when you re-publish and re-share existing content in new ways?
Content Redistribution Strategy
Name the 3 IONS adjacent brands that have their own complimentary, but unique look and feel?
Beyond Decent Work, Pathway to Actions, IONS Exchange
What major events are happening in 2025 that IONS will help develop an advocacy toolkit for?
Provincial and Federal elections
“SPECIs” are special newsletters that are sent out to promote timely events, programs and announcements. Where does the term “SPECI” come from?
Aviation/weather
TRAP! - “Hey guys, feeling fire truck red this week for the 12th consecutive week” - name the trap
Urgency Culture