Community Outreach
From top to bottom of the community outreach pyramid. What is the third option listed?
Dog Parks
Aside from FOM and AFOM who is in charge of maintaining host partner relations
Social Media
Name 2 materials you can bring to an event
Flyer stands, Flyers, Coupons, Plinko, marketing materials
Name an outreach tool that supervisors must check on and maintain at every location
POS
Host Partner has low pet count and they just opened a facebook page what can they do?
Post our clinic information and link to our website
What should you do if you want to participate in an event
Fill out event request form.
Name a way a supervisor can help retain pet parents
Set team expectations and ensure excellent customer service.
Where else can our partner promote us?
They can place clinic information and website on any pet groups or pet friendly locations
Who is responsible for community outreach
We all do!
There is no one in line at the clinic but the store is busy. What should the supervisor do?
Rotate team to go talk to pet parents and pass out flyers
Where can you find the most up to date clinic information
PETIQ website
One of the best ways to interact with the community
Outreach events
Supervisor hears store cashier say wrong information about our clinic what should they do?
Talk to cashier about clinic information and talk to manager about clinic education for the store
Who should we check in with regarding logo use and post verbiage?
Marketing team