Social Responsibility
Expectations
Objectives
Diversity
Nonprofit PR
100
What are the two main components of community and social responsibility?
philanthropy and voluntarism
100
Name three skills that are required for an organization to co-exist in a community.
1. determine what the community knows 2. inform the community 3. negotiate between the organization and the community
100
What is one way to establish a personal relationship between management and the community?
invite community leaders to visit the plant and offices
100
What is the largest ethnic minority in the US?
Hispanics
100
Media Advocacy is defined as public relations without resources. Name one example of media advocacy
protests, marches, demonstrations, media photo opportunties, stealth internet campaigns
200
What company's employees have dedicated over 800,000 hours of their time to the community?
Walt Disney
200
Name one community expectation
appearance, participation, stability, pride
200
What is one objective that a communications relations policy should include?
see page 227
200
Which minority makes up 90% of the PR population?
Women
200
What is one of the main goals of a non-profit organization?
seek to win public support, broaden volunteer participation
300
What aspect of society has lead business leaders to increase communication and understanding among people?
diversity
300
Name one organization expectation
fair taxation, good living conditions for employees, good labor supply, reasonable degree of support for the business and its products
300
What should a written community relations policy define?
the philosophy of management as it views its obligation to the community
300
Why is it increasingly important that companies reach the Latino community?
they're the fastest growing minority, they're expected to make up 1/3 of the population
300
What lies at the heart of every nonprofit organization?
fund-raising
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