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100
What is meant by the term corporate social responsibility?
The organization's responsibilities to the communities!
100
How is the atmosphere for community relations different today than it was even at the turn of the century?
The community relations atmosphere is different today because of society's increasingly multicultural.
100
What is meant by the term media advocacy?
Media advocacy is public relations without resources!
100
BET stands for...?
Black Entertainment Television
200
What are the primary responsibilities of a nonprofit public relations professional?
Nonprofit public relations professionals must be able to: position organization, develop a marketing or promotional plan, orchestrate media relations, and support fund-raising! Plan, define issues, build strategies, fram issues, develop talking points, choose appropriate spokespersons, develop communications materials, and target messages.
200
In general terms, what does a community expect from a resident organization?
A community expects tangible commodities: wages, employment, and taxes!
200
What are the seven states that Hispanics mainly reside in?
California! Texas! New York! Florida! Ariziona! New Jersey! Illinois!
300
What is meant by the term multicultural diversity?
A variety of people of different cultural backgrounds!
300
Why do companies need to reach the Latino community?
Companies need to reach the Latino community because they are the fastest growing minority in the nation!
300
To successfully position the organization, a practitioner must ask!?
1. What position do we own? 2. What position do we want? 3. Who else is out there, and what is their position? 4. Do we have the funds to get us where we wish to go? 5. Can we stick it out over time? 6. Do all our communications line up with each other?
400
What are typical community relations objectives for an organization?
1. Tell the community about the operations of the firm 2. Correct misunderstandings 3. Gain favorable opinion 4. Inform others about company activities 5. Inform people about local government 6.Opinion's of residents about the organization 7. Establish a relationship between management and the community leaders 8. Support health programs 9. Contribute to culture 10. Aid youth and adult education 11. Encourage sports and recreational activities 12. Promote! 13. Assist economy 14. Operate profitable business 15. Cooperate with other local businesses
400
What was the philosophy of corporate responsibility espoused by economst Milton Friedman?
The corporate responsibility was to take control of the situation at hand!
400
Who founded the Hershey Chocolate Company?
Milton S. Hershey!
500
What are the basic steps of a fund-raising campaign?
1! Identify campaign plans and objectives 2! Organize fact-finding 3! Recruit leaders 4! Plan and implement strong communications activities 5! Periodically review and evaluate
500
What resources are "fair game" in media advocacy?
Protests, marches, demonstrations, media photo opportunities, and stealth Internet campaigns!
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