Market Entry Strategies
This strategy allows a company to sell its products in a foreign market without establishing a physical presence by shipping goods directly from its home country.
What is exporting?
is the highest-ranking executive in a company who is primarily responsible for making major corporate decisions, managing overall operations, and serving as the main point of communication between the board of directors and corporate operations.
What is CEO?
The name of the entrepreneurs goal related to develop and implement new ideas, products, services, or business models
What is Innovation Goal?
a business arrangement where the owner of a product, brand, technology, or intellectual property gives permission to another party to use it freely in exchange for a fee or royalty.
What is Licensing?
This strategy involves a multinational company copy and pasting its home-country operations in foreign markets, with minimal adaptation to local conditions, often used when products or services have a universal appeal.
What is Home Replication Strategy?
This method involves purchasing an existing local business to quickly gain market share and leverage its established customer base.
What is acquisition?
This theory talks about the type of conflict occurs when the goals of owners (the principals) and hired managers (the agents) diverge, potentially leading managers to act in their own interests rather than those of the shareholders.
What is Agency Theory?
The inherent aim of a business entrepreneur is to expand the business by identifying and leveraging underutilized resources.
What is Growth Goal?
Collaborative strategy where two or more brands team up to promote a shared product, service, or campaign, leveraging each other’s audiences, resources, and credibility.
What is Co-marketing?
A business strategy where a multinational company customizes its products, services, marketing, and operations to fit the specific needs, preferences, and cultural nuances of a particular local market or region.
What is Localization Strategy?
This market entry strategy involves creating an entirely new operation in a foreign country by building new facilities, rather than acquiring an existing business.
What is a greenfield investment?
This group, elected by the shareholders, is responsible for overseeing a company's management and ensuring accountability.
What is the board of directors?
This entrpreneurial goal is related to develop a system of relationships and collaborations between companies, individuals, and institutions that work together
What is Network Goal?
An agreement with a company or entity that provides goods or services crucial to the core operations and competitive advantage of another business.
What is Strategic Supplier?
The process of capturing, organizing, sharing, and leveraging learn and information within an organization to improve efficiency, innovation, decision-making, and overall performance.
What is knowledge management?
In this market entry approach, a company allows a local partner to use its brand name, products and processes in exchange for royalties and fees.
What is franchising?
In many family-owned businesses, this regular meeting of family members helps guide strategic decisions, resolve conflicts, and align family values with business goals.
What is a family council?
Refers to the process by which entrepreneurs or business owners realize the value of their investment by selling, transferring, or shutting down their business.
What is Harvest/Exit Goals?
A formal agreement between two or more parties that agree to perform development of resources together including ownership rights to both parties.
What is R&D Contract?
This type of multinational structure allows a company to standardize its products and processes across different countries to achieve economies of scale and streamline operations.
What is a global structure?
By partnering with a local firm to share resources, ownership, risks, and market knowledge, this collaborative market entry strategy is often used to overcome cultural and regulatory barriers.
What is a joint venture?
A formal document that outlines the guiding principles, rules, and governance structures for managing a family-owned business. Help balance the interests of the family members with the needs of the business, ensuring both continuity and harmony.
What is Family Business Constitution.
This type of financing strategy involves finding professional investment firms providing capital to high-growth startups in exchange for equity.
What is Venture Capital?
refers to a situation where two or more companies own shares in each other, creating a mutual ownership structure.
What is Cross Sharholder?
This organizational structure integrates both global product lines and regional geographical areas to ensure local responsiveness and cost pressure.
What is a matrix structure?