CH10
The basic form of ownership in a corporation.
Common Stock
A formal debt instrument issued by a corporation or government entity.
Bond
A statistic that tracks how the prices of a specific set of stock have changed.
Stock Index
The process of continually collecting information from the external marketing environment.
Environmental Scanning
Emotional person buying decisions
B2C
Cooperative meaning that they are not profit organization that are owned by their depositors.
Credit Union
The return on an asset that results when its market price rises about the price the investor paid for it.
Capital Gain
The market where securities that are not listed on exchanges are traded.
OTC (Over the Counter Market)
Description of how people act when they are buying, using, and discarding goods and service for their own personal consumption.
Consumer Behavior
Logical buying decisions
B2B
Financial intermediary that specializes in helping firms raise financial capital by issuing security in primary markets.
Investment Bank
An institutional investor that raises funds by selling shares to investors and using those accumulated funds to buy a portfolio of many different securities.
Mutual Fund
An order telling a broker to buy or sell a specific security at the best current available price.
Market Orders
Describes how people act when they are buying products to either use directly or in directly to produce other products.
Business buyer behavior
The ability of good and devise to satisfy consumers wants.
The law that establishes the federal reserve system at central bank of United States.
Federal Reserve Act of 1913
An organized venue for trading stocks and other securities that meet its listing requirements.
Stock (or securities) Exchange
An order to a broker to buy a specific stock only if its price is below a certain level or to sell a specific stock only if its price is above a specific level.
Limit Order
The process of gathering, interpolating, and applying information to uncover market opportunities and challenges and to make better marketing decisions.
Marketing Research
The group of people who are most likely to buy a particular product.
Target Market
Federal law dealing with securities regulation that establish the security and exchange commission to regulate an overseas the security industry.
Securities and Exchange Act of 1934
The first time a company issues stock that may be bought by the general public.
IPO (Initial Public Offering)
An automated computerize security trading system that automatically matches buyers and sellers executing trades quickly and allowing trading when security exchange are closed.
ECN (Electronic Communication Network)
How the product gets to customers online/ physical stores
Distribution
The ongoing Process of acquiring, maintaining, and growing profitable customer relationships by delivering unmatched value.
Customer Relationship Management