Globalization Basics
Why Companies Go Global
The CAGE Framework
Global Strategy Types
National Competitive Advantage (Porter’s Diamond)
100

What is globalization?

A process of closer integration and exchange between countries and peoples.

100

One advantage of going global?

Access to larger markets.

100

What does CAGE stand for?

Cultural, Administrative, Geographic, Economic distance.

100

Which strategy has LOW pressure for cost reduction and LOW pressure for local responsiveness?

International Strategy.

100

What is the “death of distance” hypothesis?

Certain industries cluster in specific nations despite globalization.

200

Name one major driver of globalization.

Falling trade/investment barriers OR advances in telecommunications OR reduced transportation costs.

200

Give an example of a low-cost input factor.

Lumber, iron ore, oil, coal, low-cost labor.

200

Give one element of cultural distance.

Power distance, uncertainty avoidance, masculinity–femininity, etc.

200

Which strategy has HIGH responsiveness but LOW cost pressure?

Multidomestic Strategy.

200

Name one example of a country and its competitive industry.

Germany–cars, Italy–fashion, U.S.–biotech, etc.

300

What is a multinational enterprise (MNE)?

A company that deploys resources and capabilities in two or more countries.

300

What is “location economies”?

Locating value-chain activities in optimal geographic areas.

300

What is administrative/political distance?

Differences in laws, policies, currency unions, political ties.

300

Which strategy focuses on economies of scale and minimal local adaptation?

Global-Standardization Strategy.

300

What are “factor conditions”?

A country’s natural and human resources, infrastructure, institutions.

400

During which period was Globalization 2.0 and what was its purpose?

1945–2000; rebuilding after WWII with focus on Europe, Japan, Australia.

400

What is liability of foreignness?

Extra costs and risks due to unfamiliar cultural/economic environments.

400

Name two factors included in geographic distance.

Physical size, topography, time zones, access to waterways, infrastructure.

400

What is the motto for the Transnational Strategy?

“Think globally, act locally.”

400

Why do demanding domestic customers help national competitiveness?

They force companies to innovate and improve value creation.


500

Is the world fully globalized today? Provide one statistic from the slides

No — only semi-globalized (10–25%). Example: Only 9% of investments are FDI or 2% of calling minutes are cross-border.

500

Why is losing reputation a disadvantage for MNEs?

Reputation is a key resource; issues like poor labor conditions or corruption damage competitiveness.

500

How do wealthy and poor countries differ in trade patterns?

Wealthy-to-wealthy trade is for scale and standardization; wealthy-to-poor is for low-cost inputs (economic arbitrage).

500

Why is the transnational strategy the hardest to implement?

Organizational complexity + duplication of efforts.

500

Explain how related and supporting industries reinforce national advantage.

Complementors boost value of primary products, strengthening industry clusters.

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