Objection Handling
Trap Setting
How We Win
Distinct Features
100

Subjective: "I'm all set with my current tools."

What does "all set" mean to you? Do you feel like every possible attack vector is covered and breaches are a non-issue?

100

Subjective: You are speaking with a current Arctic Wolf customer who has to keep 6 months of log retention per compliance requirements.

Mention 1 year log retention in question format

100

This is truly our biggest strength, from our SOC to our Product Team, all the way to you!

Human element, people

100

This allows customers to connect to Secureworks support quicker than anyone else in the market.

90 second chat SLA/SOC chat

200

Subjective: I already have MS Sentinel with my MS license. Why should I use you?

How much data/telemetry are you moving through it today? Have you found that to be cost inhibitive? 

200

Subjective: You are speaking with a Crowdstrike customer that likes their endpoint agent, but does not use MDR.

How are you monitoring cloud/identity/network today? Could you benefit from that extra coverage?

200

Our uniquely skilled team of over 80 threat hunters and researchers, trusted to respond to nation-level threats.

What is/ Who are the CTU?

200

1 year standard included with Taegis, more than other vendors

Log retention

300

Subjective: Rapid7 does everything I need it to.

Great. How important is transparency and communicativeness to you?/ Have you utilized their SOC? How was that experience?

300

This facet of Taegis allows customers to keep their current SIEM/EDR, rather than rip and replace with a required Taegis agent.

What is no vendor lock-in?

300

No vendor lock-in, allowing you to keep existing endpoint tools in place

Multi-EDR/mixed-EDR

400
Subjective: Crowdstrike is a big name and we're leaning towards them. How can you be better when they're more successful?

In a number of ways, but what's your biggest value driver? Is a fast-acting SOC and a multi-EDR tool valuable to you?

400

This pricing model allows Secureworks Taegis to grow with customers and encourage more data and telemetry being captured by the platform.

What is price per endpoint? (Also accept small medium large model, up to x endpoint pricing)

400

Detection algorithms powered by 50B+ events, cross referenced by 50+ threat researchers and 1,000+ Incident Response events annually

CTU Graph, what is the CTU graph

500

This allows Taegis customers to keep track of their critical data and backup post-breach, and is also a compliance requirement in many industries.

1 year log retention, data log retention, syslog retention

500

GenAI powered service that prioritizes new alerts based on current threat landscape, and quiets false positives.

What is alert triage

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