All About Appeal
These are your readers or viewers or listeners.
AUDIENCE
An advertisement's or commercial's obvious message
EXPLICIT MESSAGE
The main point of an essay, usually the writer's major claim
THESIS
A set of standards or expectations by which the quality of something may be judged
CRITERIA
A category of writing or movies
Genre
An appeal to emotion
PATHOS
An advertisement's or commercial's indirect message
IMPLICIT MESSAGE
A paragraph that goes somewhere in-between the introduction and conclusion; part of the "meat" of the essay
BODY PARAGRAPH
An indirect reference to a person, literary or religious work, or historical event
ALLUSION
This citation style is used in most English classes
MLA
An appeal to logic
LOGOS
A specific part of the population an ad or commercial tries to influence; also a specific group of people that a movie/movie producer might try to interest
TARGET AUDIENCE
A paragraph-starter; serves as a "mini thesis" or previewer of the paragraph's main idea
TOPIC SENTENCE
Two or more rhyming words within a single line
INTERNAL RHYME
Using someone else's ideas or words without giving credit
PLAGIARISM
An appeal related to credibility or trustworthiness
ETHOS
A belief that is commonly shared by members of an audience or community
COMMONPLACE
Examples, illustrations, details, or source info. used to support an argument
EVIDENCE
Words with double meanings, such as puns
PLAY-ON-WORDS
A word or phrase that clarifies the chronology of events
TIME CUE
The name of the Greek philosopher who originated the concepts of Ethos, Pathos, and Logos
ARISTOTLE
"Everyday people" talking highly about a product
TESTIMONIALS
A description of someone else's position on a topic which the writer then argues against
OPPOSING VIEW (counterargument is also acceptable)
A keyboard symbol used to indicate line breaks in poetry and music lyrics (write the symbol down)
/ (slash)
A reference in the text of an essay (typically in the body paragraphs) that alerts the reader to a source that has informed your own writing
IN-TEXT CITATION