Rhetoric
Blank, Blank, and Blank make up the Rhetorical Triangle
What are Audience, Message and Communicator?
Practical intelligence, a virtuous character, and good will
What is ethos?
Real recipients of a given piece of communication
Who is the actual audience?
This layer operates on a sheerly emotional level: it offers different “energies” that produce noticeably different effects on a viewer.
What is color?
Your English teacher's name
What is Justin Robert Ray?
All the ways humans create effects on each other through communication of every type
What is rhetorical?
Chapter 1 of Becoming Rhetorical featured an ad from the American Lung Cancer Society which showed a cigarette with this accessory.
What is a pacifier?
What the audience is supposed to take away from the communicative act
What is the message?
How far the camera is from its subject
What is Distance from Subject?
Refers to the cultural meanings of the images in the image
What are social layers?
Early developer of philosophy and this r-word
Who is Aristotle?
How the internal consistency of a message (including the claim, reasons, and unstated assumptions) appeals to an audience
What is logos?
Name for someone or someones who establishes message.
Who is the communicator or creator?
Refers to the angle from which the subject is portrayed or represented in an image
What is point of view?
Major League baseball player whose speech we analyzed in class.
Who is Lou Gehrig?
Developing your rhetorical skills more consciously, and making those skills more habitual.
What is Rhetorical Training?
Ethos, Logos and Pathos are examples of this.
What are Rhetorical Appeals?
Those for whom the communicator is creating the piece of communication
Who is the imagined audience?
Blank contains a lot of dark tones or low light and Blank contains a lot of light and/or lighter tones.
Information about the period, the place, and the events that created, influenced, or formed the backdrop to the resources.
What is historical context?
Blank is the effort to understand how communication creates effects on people while Blank is the deliberate shaping of messages for an audience.
What are rhetorical analysis and rhetorical action?
How messages persuade by arousing the emotions of the audience
What is pathos?
This company's ad featured a woman with a foreshadowing alter ego, encouraging smoking to prevent weight gain.
What is Lucky Strike?
The thing that the viewer is supposed to focus on or notice.
What is emphasis?
Number of the classroom where we've met regularly for most of the semester.
What is 208?