Design Principles & Misc
Name 4 ways a focal point can be established.
Shape, Color, Texture, Scale, Alignment, Orientation, Contrast
What ppi is typically recommended for printing?
300ppi
Although some portrait photographers might like using a flash for this reason, why do we avoid using a flash when taking pictures of objects we want the object to appears as 3-dimensional as possible?
Flash often eliminates shadows
What are 3 factors that could explain color bias?
Gender, culture, geography, demographic
What is another name for paragraph text?
Copy or Body Copy
What type of focal length are our eyes?
fixed
PPI replaced DPI when referring to resolution. D stands for dots. Why? Where did the use of dots come from?
PRINTER specifically a "dot matrix printer" -- "DPI" refers to the physical dot density of an image when it is reproduced as a real physical entity, for example printed onto paper.
If you wish to work in a "non-destructive" method, what type of layers are best to use in PS?
adjustment layers
If a photographer wants a camera that intakes the light through the lens, directly to the sensor of the camera, what type of camera should they buy?
mirrorless
Which two colors are known to evoke emotions of hunger because they stimulate the nervous system.
Red and yellow
What is the name for a logo system containing an brandmark and a wordmark (logotype)?
Lockup
A ______________ path in AI is when there are two or more shapes, and they interact with each other in a way that holes appear where they overlap.
compound
What typeface do people refer to as the "world’s favorite font?"
Helvetica
tiff / tif
What does DSLR stand for?
Digital single lens reflective
What color palette is made up of colors right next to each other on the color wheel?
Analogous
Some people say this visual designer is the “goddess of Graphic Design.”
Paula Scher
"Tracking" is the uniform space between letters, whereas _________ is the individual space between letters.
kerning
What is the difference between size and scale?
Scale is Relative
Backing up your files means they exist in multiple locations. What locations make up the "trinity?"
Locally (Local Harddrive), External Drive, and Cloud
What is the equation for exposure? Include 3 elements.
Aperture (light in) + Shutter speed (duration) + ISO (sensitivity)
This phenomena effects our perception of distance. By adjusting two things: saturation and blur in software we can simulate distance. What is this phenomena called?
Atmospheric Perspective
In real life, this type of light bounces from a nearby object onto a 3D form. Some say this type of light makes our brains interpret the form as 3D and not 2D.
Reflective Light
What's another word for a color "spectrum?"
Gamut
What panel in AI can you look at to check to see what files are embedded and which ones are linked?
Link Panel
In Photoshop, a designer can use a tool called the "Dodge" tool to lighten an area of a document. How the "Dodge" tool get its name? Be specific.
Dodging is used in the darkroom, to shield an area of photographic paper from the enlarger (light)
Royal purple was once made using thousands of marine snails. What is the official name for the type of purple made? In other words: "_________ purple"
"Tyrian" purple
An ornate typeface or font that is best used for use in large sizes (scale) for titles or headings.
Display font/typeface