Media Industries
Communication & Everyday Life
Media + Mass Communication
Books
Bloom's Taxonomy
100

The period of economic growth and development that followed feudalism and agrarian societies.

What is industrialization?

100

The action of making an idea common between two or more people.

What is communication?

100

The figurative or secondary message.

What is connotative meaning?

100

**The phenomenon of Disney acquiring ABC, Pixar, Fox, and Marvel.

What is corporate convergence?

100

Bloom's Taxonomy has this number of cognitive processes.

What is six?

200

**Receptionists, managers, supervisors, accountants, and data analysist are part of what economy?

What is the information economy?

200

This perspective states that communication happens not independent of but within the context of a relationship

What is the relational perspective of communication?

200

This theorist famously said "the medium is the message"

Who is Marshall McLuhan?

200

These 20 - 30 foot scrolls were made by Egyptians from reeds.

What is papyrus?

200
Bloom's taxonomy helps you to identify and classify these important goals in a course or workshop.

What are learning objectives?

300

This form of economic organization operates along the logics of privatization, deregulation and reduced government spending.

What is neoliberal capitalism?

300

Consequences or indicators of something specific which cannot be changed by arbitrary actions or labels

What are signs?

300

The ideas and understanding that the receiver of a message uses to take meaning from the encoded message.

What is the decoding context?

300

Oral and literate cultures are key to the work of this theorist.

Who is Walter Ong?

300

This level of the taxonomy asks you to recall facts and basic concepts

What is remembering?

400

A strategy that focuses on producing commodities that are more tailored to local market conditions. Still produced in large quantities in factories but are more varied and targeted to buyer preferences.

What is mass customization?

400

The additional context surrounding a scenario which define its parameters/how it is viewed.

What are frames?

400

The first mode of electronic communication and a key technology in shrinking space through time.

What is the telegraph?

400

These books were published in instalments.

What are serial novels?

400

When you draw connections between or among ideas.

What is analysis/analyze?

500

**Coffee shops, Twitter, Tiktok, book stores, salons are examples of this space integral to democracy.

What is the public sphere?

500

These are the four pillars that shape reality and everyday life.

What are technology, culture, society, and the economy?

500

The community that is socially constructed through the imagination of the people who perceive themselves as part of a group.

What is the imagined community?

500

The shift to silent reading marked the emergence of this.

What is interior life?

500

The Op-Ed assignment asked you to reach this level of the taxonomy by justifying and taking a stance.

What is evaluation/evaluate?

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