IKEA product experience
It’s mandatory in all IKEA customer meeting points to present and communicate the value of the IKEA product offer based on the five dimensions: low price, form, function, quality, and sustainability.
What is Low price with a meaning?
It’s mandatory to present and communicate solutions based on IKEA long-term priorities - Living with children, Organise your living and Small space living - in all IKEA customer meeting points.
What is IKEA long-term priorities?
It’s mandatory to present and communicate at least one complete low-price solution for each area-of-the-home, in a room setting or vignette, in all IKEA customer meeting points.
What is Complete low-price solutions?
It’s mandatory to have one natural way through the IKEA store and IKEA small store, with a number of shortcuts.
What is One natural way?
It’s mandatory to present and communicate new IKEA products, new collections, and new solutions relevant to the current activities going on at customers’ homes in all IKEA customer meeting points.
What is Vitality.
It’s mandatory to present and communicate the IKEA product range and home furnishing solutions relevant to the many people’s life at home in the local market in all IKEA customer meeting points.
What is Market adaptation?
It’s mandatory to present irresistible low-price offers to customers in all IKEA customer meeting points to initiate the buying process.
What is Open-the-wallet?
It’s mandatory to use the IKEA layout as a ________ tool in all physical IKEA customer meeting points.
What is Commercial?
It’s mandatory to present and communicate the different price and quality levels within key defined product functions in all IKEA customer meeting points.
What is Price & quality levels?
It’s mandatory to have a launch area and a cluster of at least three room settings in the IKEA store’s Showroom entrance sales area that reflect different living situations, price levels, and style groups.
What is Showroom entrance?
It’s mandatory to clearly present and communicate the lowest-priced products in product functions, including food products, in all IKEA customer meeting points.
What is Lowest price communication?
It’s mandatory to offer relevant IKEA ______ _____ where customers can easily find and access them throughout all IKEA customer meeting points.
What are Shopping tools?