Key Personas
Relevant Equipment & Assets
Customer Concern
Industry Terms
Miscellaneous
100

Final decision maker/responsible for the future

CEO/CFO/Owner

100

 Dozer, Backhoe, Excavators

General contracting

100

Losing or misplacing equipment resulting in the loss of a job & cost

GPS location, geofence

100

Heavy construction equipment. The most common brands are caterpillar and John Deere.

Yellow Iron 

100

2 Common Competitors for Construction

Geotab, Skybitz

200

Oversees day-to-day on-site construction and operations

Equipment/Asset manager

200

paver, cement, mixer, roller

Paving/Earthwork

200

There are discrepancies between my clients and I on the number of engine hours I am billing them for?

TOS, Idling alerts/reports, utilization

200

Determining the overall cost of a job based on labor hours, equipment use, and cost of materials

Job costing

200
Name 3 reference customers for construction
Ghilotti Bros, Dauber, Empyre Builders
300

Liasion between workers, job site, and contractor 

Foreman/General Manager

300

bucket truck, digger, derrick 

Utilities/Telecom

300

I want to increase my driver safety score & we had 3 accidents last year with no proof who was at fault. 

Front-facing & Dual-facing dash cameras
300

Shows underutilized assets

Dormancy report

300

How do construction companies make money?

Win bids with competitive pricing, good safety scores, and having a profitable cost margin & completing projects on time 

400
Typically has spreadsheet of what assets are going where and when

Operations manager, VP of operations

400

Roll offs, containers, dump truck

Waste Management

400

Someone stole 3 of my dumpsters last week and I'm SOL.

AG45's!!! Pete

400

Meant for getting to and from job sites. Pickup trucks, non speciality trucks

White fleet 

400

Explain the difference between AG24's and AG45's. 

AG24: real time tracking, preventative maintenance alerts, idling, higher reporting functionality, engine hours

AG45: Adjustable ping rates, battery powered, wireless, size of a phone 

500

Pre-construction activities such as estimates, bidding, etc.

Project Manager

500

Drilling rig, frac tank

Oilfield/Mining

500

What are the 4 main value drivers for construction accounts?

1. Locate equipment
2. Stay under budget
3. Enhance safety
4. Reduce downtime

500

Used by insurance companies to gauge past cost of injuries and future chances of risk. The point at which your company is said to be no more or no less risky than another, is 1.0.

Experience Modification Rate (EMR)

500

What other competitor offers an integrated solution for ELD, vehicle tracking, reefer monitoring, asset tracking, & dash cameras?

NO ONE. SAMSARA ONLY!!!!!!

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